Even the “Greatest” and most expensive websites don’t convert website traffic into leads and sales.
Don’t be surprised at the limited number of website visitors that turn into leads after spending hundreds, or even thousands, on a very stylized, multi-graphic animated website.
Traffic conversion and design are completely independent of each other. Proper design and layout can improve conversion, but focusing on a great-looking website will do nothing for your business (unless you’re selling your web design abilities).
Getting traffic to your website is great but website traffic conversion is paramount to your business
To convert traffic into leads you must have a website that supports both free targeted web traffic (SEO) and that is designed for traffic conversion.
Once you have the targeted web traffic and a system to convert your website visitors into leads you must then understand the Website Traffic Conversion Principle.
To do this you must know the psychology behind your website visitors. What are they looking for? What problem do they have? How does your product or service solve their problem?
Knowing your client is how take them from website visitors to website leads. And you must present the benefit(s) that you’re offering in a logical and non-pressure way.
You have the answers and you’re willing to offer them at a fair price. In the world of the internet where options a numerous, and most often confusing, the challenge is getting website visitors to commit to you. Offer your hand in friendship by giving them something of value.
If you present your offer correctly they will not feel pressured, see the value that you’re giving them and come back for more. The key to this is that you must remain foremost in their mind. And the only way you can do this is by being able to reach them, hence a traffic conversion website that will collect their contact information.
The psychology and the application go hand in hand. There is room for fancy websites later, but right now you need to concern yourself with revenue producing improvements for your business; namely, website traffic conversion.
Article provided by Shawn Hutchison, owner of Full Service Online Marketing.
Take a look at the Online Selling Domination system and find out how you can start producing more revenue. Go here for free targeted website traffic tips
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