Youtube took video to unbelievable new heights when they arrived on the net several years ago. Naturally, leave it internet marketers to find other fantastic uses for Youtube and videos. They became a tool for promoting products and services and driving targeted traffic.
If people didn’t want video, then none of this would be possible. And the traffic that you can get from creating and distributing your videos on the web can convert really well. It’s not just about traffic, you can use video to build customer relationships and develop your brand. Those who learn how to create effective videos are experiencing positive results.
In this article we will be looking into a few video marketing benefits that you should be aware of.
Ok, the primary benefit from using videos is they’ll rank very well in the search engines. Google bought Youtube – so that should tell you something. If your keyword research is good and thorough, putting your video on Google’s first page isn’t impossible. People use Google’s video search engine to search for specific videos, as well. Delivering your content through videos not only gives the search engines what they need, it also encourages people to create more videos.
Blogging is so established that probably non-business people know how powerful it can be. But by using videos, you can get into vlogging or video blogging. You can add a niche vlog to your existing business – won’t hurt.
You can market it, and there will be people who will be attracted to this form of content. Your regular updates will catch the attention of your target market and thus, increasing repeat visitors. You should test this model first, but it would be recommended to add at least one video a week, two would be better. Vlogging would require resources, and not many marketers are using it on a wide scale, so it would definitely be different.
Clair Bennet has been writing articles for several years and is a freelance contributor for Mortgage Pre Approval and DogPedic.
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