Delivering Value With Search Engine Marketing & Web Analytics

In today’s difficult economic environment it is critical for businesses to show the value of their marketing effort in hopes to avoid drastic budget cuts and staff reductions. Marketers must continue to deliver measurable marketing programs and demonstrate how these programs support the business objectives. It is not enough to simply show the return-on-investment, but also to communicate what marketing programs work and key findings to establish internal best practices or benchmarks. In search engine marketing (SEM), there are a number of methods and approaches to help businesses deliver the value of SEM. Search Engine Marketing refers to both organic and paid search marketing. Paid Search Marketing (Pay-per-Click) refers to search engine results that are determined by the amount a business pays to appear in sponsorship banners or placement at the top of search engine pages such as Google, MSN, or Yahoo. Search Engine Optimization (SEO) is the process of adjusting web content, design structure, indexing, descriptive tags, and page titles to gain higher placement in the search engine results. Search Engine Optimization (organic) is a non paying tactic utilized to attract more visitors to your website. In addition, web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. How can SEM & Web Analytics help your business? Through SEM & Web Analytics, businesses can control cost, target demographics, testing advertisements, improve web traffic, and unite the results to establish metrics or best practices. For example, a local business could use pay-per-click advertising to target a 15 mile radius, manage the daily expense, and increase traffic to your...

Work From Home Businesses Ideas – Simple Home Business Ideas For Beginners

Work From Home Businesses Ideas Are you tired of rushing day in and day out to a 9-to-5 job? If you are, perhaps, you should try out one of the many very simple home business ideas you’ll find if you look around. There are many advantages of running your own home business rather than working for a company. You have a more flexible schedule. You work in your own space and at your own time. In other words, you get a chance to spend more relaxing and quality time with your friends or loved ones. Depending on the number of hours you put in, the effort you expend, and other factors, you can earn as much money as you wish. You might be more relaxed with no boss to check on your work. Hence, you might be capable of higher productivity and better quality of work. Due to the advent of the worldwide web, it is possible to try out various home business ideas online these days. What is your specialty? Are you good at cooking, gardening or sewing? Once you have determined your specialty, setting up your business is much easier and simpler. Some people are good at baking and designing lovely wedding cakes or cakes for other special occasions. Others might be good at baking various types of cakes like chocolate cakes, banana cakes and orange cakes. They may even have their own unique recipes, perhaps, passed down from one generation to another. Homemade cakes can be best sellers if they taste better than the store-bought variety. Alternatively, you can bake homemade cookies or cup cakes for...

Green Clean Your Carpets With Homemade Products

You may be wondering what green cleaning means? Green cleaning is a widely used approach to cleaning which combines certain chemicals, tools, useful ways and processes to provide an effective and safe carpet cleaning program. When you consider carpet cleaning, your first thought might be to hire a professional cleaning service which will only revamp your carpet for a short while, though the cost of hiring one might be a worry. There is no need to worry as there is an alternative method – making your own homemade cleaning products with inexpensive materials. Below are some of the mixtures that can leave your carpet clean and fresh: • Take 1 cup of baking soda, mix it thoroughly with the corn starch and vinegar. Then shake it well, spread it all over the carpet and leave it overnight. The next morning vacuum the carpet and enjoy the fresh clean smell of your carpet. • If you have pets in your home, first clean the carpet to get rid of any debris. Then first sprinkle the carpet with vinegar followed by salt to absorb all of the moisture from the carpet. Vacuum the floor afterwards; this will not only make your carpet clean but give a fresh scent. • To get rid of mold in your carpet, you can also spray that particular area with the vinegar, sprinkle salt over it to absorb the moisture from the carpet. To effectively get rid of the mold, you can carry out this process once a day for five days. • You can also keep your carpets fresh by steam cleaning it with the...

To Drive Traffic To Your Ebay Store, Use Ebay Reviews

EBay is the biggest marketplace of the whole world. People buy and sell things on it 24 hours a day, and millions of dollars worth of transactions aredone every day. This also means there are thousands of people who areselling the same thing at one time. If you own an eBay store that has certain range of products, then chances are that several other eBay stores also have similar products. This poses the problem of getting target traffic to your eBaystore and converting this traffic into sales. Search Engines And Pay Per Click Most of the traffic comes to your store through search engines, so high ranking on the search engines ensures that potential buyers come to your site. You are made visible on search engines on the basis of eBay reviews, eBay guides, and blogs. Don’t underestimate the importance of these tools, as the people who have been in this business for a long time vouch for the effectiveness of eBay reviews and guides. Another option people look for comes in the form of pay-per-click engines. These can be helpful in getting traffic, but the quality of traffic and actual sales is not at all guaranteed here. There are firms who promise to give 100,000 clicks for pennies on the dollar, but there is no assurance that these clicks will turn into sales. In fact, there have been recent reports of click- through frauds, thus the money you spend on this option may go totally to waste. Write Reviews And Blogs Start writing reviews and blogs. To some, writing original matter on any chosen topic may appear to...

Does Every Website Need Search Engine Optimization?

This is actually a question asked by many website owners and webmasters; however, there is probably no definitive answer as it really depends on what type of optimization you are thinking of. If you are thinking of the normal SEO methods that many companies use, such as relevant title tags and Meta tags, then no, not every website is in desperate need of this type of optimization. This is mainly because most websites already have been designed and built correctly by competent web design companies. Therefore all of the title and Meta tags are often properly written, targeted and focused on the best keywords for that particular website or websites niche. However I do still seen many companies selling incredibly expensive tag alterations services to websites and website owners that simply do not need this type of search engine optimization. This is about as effective as painting a red wall red, it really won’t make any difference other than to your wallet! But if you begin to look at optimization techniques that are slightly different, then yes many people’s websites do need this. But what are these slightly different techniques? This type of search engine optimization is all about tapping into existing websites and their current traffic. For example think of a very well-known, enormous, video sharing website. Now imagine creating some highly optimized videos, targeting your niche and distributing them to this video sharing site. Not only will people see your videos whilst they are on the said sight, but they will also see your video appear in major search engines such as Google when they search for...

Which Telemarketing Company Should You Choose?

There are several types of telemarketing service providers. If we set aside independent telemarketers, a telemarketing firm could be any one thing from a small business operation with a few employees to an international call center operation. Deciding which type of telemarketing firm suits your business depends on a number of aspects. First is the size of your campaign; your target industry or prospects ; and the intricacy of your proposition. Let us analyze each aspect and find out how they will influence your hiring decision. Size of your campaign. First and foremost, you need to consider the scope of your telemarketing project. How big is your prospecting database? Do you have more than a hundred prospects or more than a hundred thousand? Large telemarketing firms will best suit extensive calling campaigns. They can provide a large number of telemarketers to work on each campaign. In addition, they have the modern telephone systems like auto-dialers or predictive dialers to enhance efficiency in running huge cold-calling projects. The opposite is true when it comes to their capability to manage small projects. A big telemarketing agency is not designed to take on campaigns with less than a few thousand prospects. Large-scale teleservices providers need large campaigns because they need to set up telephone and computer systems as well as provide training to their telemarketers. Smaller telemarketing agencies are ideal for small-scale calling campaigns because these projects require only a small telemarketing team to work on them. Your target industries or prospects. Just like the scale of your campaign, you also need to think about your target audience. Would you like to...

Motorola To Deploy Large Wireless Campus In Nanjing Postal Solutions

Recent years, with Wireless Network Contact Technology The increasingly sophisticated, many universities started to build wireless Campus Network Contact as Digital Construction of the main points of the campus. As a global leader in wireless technology, Motorola’s enterprise mobility business Switch And thin access point (AP) technologies, according to education, health care, hotels, parks and other places demand for them to draw up a comprehensive large-scale wireless network deployment Solutions In terms of technological advance and take the industry forward-looking leader. Typical applications: Nanjing University of Posts and Campus Wireless Network Project Nanjing University of Posts and Telecommunications is an engineering, science, management science as the major electronics, information science features, with engineering, science, literature, economics, management and education and other disciplines, PhD, MA , undergraduate and other multi-level coordination of the development of higher education. Schools with 16 colleges, 2 independent settings Institute, 7 research institutes, 4 research centers, and Graduate, Physical Education Department and other teaching and research institutions, has completed the national priorities (training) subject 1, the National Specialty Construction Point 1, 9 provincial key disciplines, 14 provincial and ministerial key laboratories. The school also has two provincial engineering center. In addition, the school also founded the Independent Institute – Nanjing University of Posts and Telecommunications Institute of accessibility. Nanjing University of Posts and Telecommunications, two existing campuses, three campuses and Xianlin archway campus covers an area of 2,000 acres, more than 20,000 students in the school. Challenges: the limited network coverage, complex campus network management process Order to teaching, research and provide a basic condition, Nanjing University of Posts and built a gigabit optical fiber...

Making the Most Out of Telemarketing Services

Finding and employing a telemarketing services provider to run an outbound telemarketing project may seem easy to do, but, unless you plan and implement your project appropriately, you may be looking at a marketing disaster waiting to happen. Essentially, the telemarketers that you employ must have ample experiences with cold-calling and you should make an effort to sit and talk with them to lay down your objectives and aspirations with your phone-based marketing campaign. It is important to know what you want and expect from your telemarketing project otherwise, you will be wasting a lot of your time, effort and money. A script that works. As soon as you have chosen your telemarketing services agency, one of the most basic things you should do is to talk with them and have them formulate a good script. The script or “call guide” must meet your expectations from the project, what information you need from your customers or prospects, or any kind of data you might need to get from every call. Part of an outbound telemarketing campaign’s success depends on developing the right script for your campaign. Once you have a call guide that you are content with, you have to observe how it is working during your project. You have to evaluate its effectiveness. If you are not getting the results you expect from the calls, then you should take time and discuss with your telemarketing team what needs to be fixed or improved in the script to achieve the results that you want. Integrate other marketing methods. Although telemarketing is a great direct marketing medium to reach potential...

Tao Solutions Seamless Garment Industry, Yiwu Market Development

Beginning of this century, Yiwu seamless Clothing Rapid rise, after several years of development, through the play equipment brand, the concept of card playing, playing Star Cards, playing the price card, to the present, into a “crossroads” seamless garment manufacturers are facing a severe test: a single seamless garments, seamless market for narrow … … Yiwu way the apparel industry in the future how to get? Seamless garment industry journalists and City Association, Zhejiang Bangjie Clothing Company Ltd. TAO discussed. Reporter: Dow, president, after years of development, Yiwu seamless garment industry seems to have entered a relatively “smooth” development stage. I ask, seamless garment industry’s market prospects? TAO: bright prospects! Seamless apparel is an emerging industry, and now Yiwu seamless production of the apparel industry only accounts for 20% of the world, there is a 80% share of production in developed countries people. So the market is not limited to Yiwu local, local, from the world over, look around the globe stand. We are talking about 20% of the production output is only the concept, not the concept of market consumption. Because those countries are mainly high-end enterprise market. Most of us are low-end market, of course, there are mid-range high-end. If the future market as capacity is 100 units, mid-range of 100 units, 100 units of low-grade, then, in accordance with the current ratio, we can account for 60/300. We recognize this, market confidence will be stronger. Now, the National 6000 the most advanced production equipment, clothing seamless, there are 5,000 Yiwu, Yiwu, from here you can see the development of seamless apparel industry rate. But only with...

The Importance of Key Business Performance Indicators to Small Business Management

How do you know how well your small business is doing? Do you look at profit? Do you look at your sales numbers? Do you measure growth? Most businesses use monthly financial statements, which include sales revenues. Some compare those monthly results to the plan and/or to the previous year’s results. All business should continue to use that information to manage their business. However, all small businesses should also include more significant key performance indicators as part of their measurement process. As a small business owner, managing-by-measuring performance is a significant key to your success. Develop a set of key performance indicators (KPIs) to track your business growth and success. These measures will keep you focused on your business goals. When you write your business plan make sure that you include measurable goals and objectives. Then set in place a system that will provide you with regular indications of performance. KPIs can be easily developed and monitored however each business needs to customize the measurement process to their own business needs. Here are just a few KPIs you can consider for your business: Number of orders in a day/week/month/year Number of estimates in a day/week/month/year What kind of ‘win’ ratio does your business enjoy (e.g. do you ‘win’ 15% of all estimates – track this data)? How long does it take for you to respond to customer queries: estimate turn-around times; order processing; time from order placement to order delivery; responsiveness in handling customer complaints; and so on? How often do you hit your ‘promise’ date (i.e. the date you promised to deliver the order to your customer)? Analyze...
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