Today, we have many choices when it comes to email and database marketing. Your primary goal is to avoid the spam filters. If you consider another direct marketing solution, such as regular mail, your goal is to stay out of your potential customer’s trash can. Here are a few suggestions that will help you achieve those goals.
One of the things that you might find tempting is to buy a list of e-mail addresses. Similar to buying a list of standard mailing addresses, this approach reaches a large number of people initially, but you could still miss your targets.
If you have done your homework, you have identified your niche markets. You know who your targets are. In other words, you have identified those people that are most likely to need your goods or services.
A direct marketing solution that does not target your niche is probably a waste of your resources. Most small businesses have a limited advertising budget. They need to make every penny count. Even if you don’t have a limited budget right now, it is best to stretch your advertising dollars as much as possible. You never know what might happen in the future.
Let’s look at a few examples of how you can hit your target with a direct marketing solution.
Retailers that provide baby clothing and other needs like diaper services can get together to create gift baskets full of samples for new mothers. Interior decorators can ask real estate agents to give their cards to new home buyers. Insurance agents can leave cards or brochures at automotive dealerships. And any retailer can participate in trade shows, handing out brochures and freebies.
When it comes to a small business email marketing strategy, one of the best is the online newsletter. You should be an expert in your field. People could benefit from your knowledge. Every time someone visits your site, you can ask him or her to sign up for a newsletter. In it, you can mention current promotions or future savings.
Practically anyone will agree that emails are today’s best direct marketing solution. Of course, you don’t have to limit yourself to one form of advertising. If you think that you can reach your target market through standard mail or trade shows, then go for it. Some people still read newspaper advertisements.
Never limit your choices. Take advantage of everything that your advertising budget can handle. Whether you decide to do small business email marketing or investigate other avenues, try to make those dollars work. It just makes sense.
Business owners who think strategically, plan comprehensively, and execute flawlessly will certainly outpace those who simply set goals and hope for the best. If you want to be even more successful in the future than you are today, a business to business mastermind group will show you how to leverage the power of your peers to stay focused on what’s important to you, you family, and your business.