Copyright (c) 2010 Jim Edwards
It’s a fact! We all need to save as much time as possible at every turn we take, especially as business owners. Whether writing ads or streamlining back-office procedures, we all want to find patterns we can depend on to produce predictable results, especially when it comes to generating more sales. It’s been said that we are “creatures of habit.”
We are actually creatures of “pattern,” especially patterns we can repeat over and over to get results. Bottom line: if you want to get more done in less time, start discovering and recognizing the most highly leveraged “magic formulas” you can apply to your own business right now.
Here’s another fact: every business needs more sales. I don’t care if you run a neighborhood grocery or a multi-billion dollar oil company, you need more sales! So if you want to make more sales in less time, your salvation lies in using sales formulas proven to work.
Sales Copy Formulas
The first area where formulas can transform your business is with your sale copy writing. No matter whether you advertise online, in newspapers, on TV / Radio, or via direct mail, you must create compelling sales messages.
One of the easiest ways to create those messages is to use formulas proven to work predictably.
To see examples of successful formulas in action, look no further than the last advertisement that enticed you to spend money. If you look closely, you’ll see specific patterns in the headline, body copy, and call to action which you can model in your own business communication.
Sales Talk & Video Formulas
In-person selling is another area where having a pattern or formula to follow will greatly speed your ability to get results. Knowing what to say, when to say it, and how to say it makes selling much easier than “winging it” every time you make a presentation.
To find the magic formula in your sales talk, just think back to the best presentation you’ve ever done, isolate the main parts, and then just do it that same way again.
If you’re new to sales, model what you see others doing to gets results. You can also use these formulas to create videos on your website that enable you to do your talk perfectly one time and then use it repeatedly as online video.
Sales Website Formulas
All good sales websites follow a pattern or formula, often explained using the acronym AIDA, which stands for attention, interest, desire, and action.
You grab people’s attention (with a headline or catchy product title), you build their interest in what you offer (with bullets describing what the product does), you build interest with case studies or descriptions, and then you drive people to buy, call, or sign up.
Another sales website formula follows the “problem-agitate-solve” pattern where you describe the problem they face, make it immediate and intense, and then present your product or service as the solution they need.
Regardless of which sales formula you use online, the key is to use a proven formula that walks people through the necessary steps to make a purchase decision with the least amount of effort.
Bottom line: successful sales formulas surround us, even in this economy. Keep your eyes open and your mind tuned for patterns you can use and adapt to make more sales in your own business.
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