No doubt there would be those disagreeing with the claim, but I’m simply stating an honest observation. It is true that telemarketing is the key for a business to survive these hard times, but it is also equally true that a business database is the key for telemarketing to succeed. That holds true especially if you are a firm dealing in business to business or B2B leads generation through outsourced telemarketers.
Over the years, telemarketing has evolved to meet the needs of the changing customer base. Whereas before, telemarketing is the method of choice when generating leads from private or residential prospective customers. However, complaints of abuses have spurred government legislation against such practices. Telemarketing services themselves have also placed restrictions on themselves in order for them to avoid getting in trouble with the law. They have also started the practice of keeping their own Do Not Call lists for people who have expressed their desire of not being called by the company again.
Today, telemarketing has become synonymous with B2B leads generation. It has proven itself to be an indispensable tool for firms in their search for other businesses that they can transact with. This is in itself the product of an industry revamp that no longer places emphasis on reaching out to the widest range of prospects in order to make a sale or offer. Target marketing has become the norm, and telemarketing companies have joined other marketing methods in employing this strategy.
Now this is where you will see a business database enters the picture. As the current trend in telemarketing is to outsource them, it is only natural that the telemarketers would need a reliable contact list to work on. Even if you provide them with your own list of contacts, it’s possible that they would require something more detailed. Putting together such a list is, however, a complete waste of time, and would require you wasting a lot of your money just to check the facts in each number.
For this reason, business database companies have sprung up over the years. These companies take on the task of searching for qualified contact numbers and compile them based on several metrics, such as market sector they serve, industry they belong to, as well as their financial capacity. All these and more help telemarketers plan their campaign carefully. The lists would give them an accurate idea on who to call, as well as the kind of sales pitch that would appeal to their needs.
A business database is also an important partner in B2B lead generation. They themselves also perform telemarketing research on their own, which would mean that they also generate the necessary interest of the prospective customers. In addition, they have proven to be a more useful tool in surveys and other transactions using the phone. A skilled researcher would be able to obtain crucial information that telemarketing firms would find useful in their campaigns. You would be missing out a lot if you don’t take advantage of what these firms are providing through their own efforts.
If you want to get ahead of the race, then now would be the right time to do it. This is an opportunity you should miss. It’s not everyday that you get to use a tool for telemarketing that has been proven to provide the answers you need. All the contacts you want, all the numbers you’ll use, all the facts that you’ll need, all in one file. So go on, take the plunge and see for yourself what a business database can do for you.
Alice Clark is a sales and marketing consultant specializing in business contact database management. Alice invites you to visit http://www.contactdb.com/ to learn more about business contact lists and databases.
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