The Small Business Website Checklist

There are two types of mall business websites. Those that attract, persuade, and connect with customers…and those that don’t. If your website includes these 10 elements, you’re on your way to having a website that is a true modern marketing tool. The design and layout of our website is clean, simple, and professional. Our navigation makes it easy to find what visitors are looking for. Test it…Have the most Internet-challenged person you know go to your site and locate certain pages/information. Every page of our website is Google-SEO friendly. This means that each page title and page description is unique and contain the correct number of characters (up to 70 for page titles and 160 for page descriptions). We’re using a professional email marketing service to generate new web leads and build rapport with visitors (we use Aweber.com). Your email signup form (or a link to your form) should be visible with a call-to-action on every page of your website. We have a blog as part of our website that we utilize to share company news and helpful tips. We create new posts twice per month. These posts can be emailed automatically with Aweber. We have signed up for a free Google account and utilize the following free Google tools: Analytics (web stats), Feedburner (to distribute blog posts via RSS and email), Webmaster Tools (several benefits), and the Local Business Center (puts your business on Google maps). We are utilizing at least one type of social media to promote our business and website (such as Facebook, LinkedIn, Twitter, or YouTube). More social media = more exposure. Our contact information...

Empower your business website development with Joomla

Every business, whether large or small needs a website to reach global target market and of course having a website on the world wide web allows you to advertise your products and services all across the globe within less time span. A good business website not just attracts users but also turn a one-time visitor into a regular customer. Website development is a difficult and time consuming task and can also become very expensive at times. To empower your business website development and save the high expense, the best way is to use the most powerful and easy to maintain website design software tool – Joomla. Although this program is an open source code and does not require any price charge for using it, yet, businesses often complain that their website is not customized as per their demands and business requirements. This is where the work of an expert Joomla development company comes into the limelight. Joomla cms experts from a reputed Joomla development company use Joomla CMS to develop both, simple and complex, business and standard websites. Along with that, they also assist you with Joomla Customization services needed by your organization and develop customized Joomla cms websites with necessary Joomla extensions. Hire Joomla developers to get professional services at reasonable prices. In today’s internet savvy world, where the internet has made this world a really small place, it has become easier to get the same quality of work and services at almost half of the prices by outsourcing your project and which better country than India to get expert Joomla customization services from a well reputed web...

Bounce Rate – What Does it Mean For Your Website?

If you track your website analytics, you may wonder what “bounce rate” means and whether it’s a good thing or a bad thing. “Bounce rate” means a visitor clicked through to your website, and only visited one page. They didn’t browse around any. They viewed one page and left. Whether a high bounce rate is reason to panic or not depends on the purpose of the particular web page and what’s causing the bounce rate. If you have a blog, you want a low bounce rate, because you want visitors to stick around and read more than one of your posts/pages. If you have a squeeze page (one of those pages where the only choice is to buy an item or join a mailing list), then you’d expect a high bounce rate since there’s only one page to view and if the visitor takes action it may direct them to another domain (your newsletter service or shopping cart). Generally one of three things creates bounces: 1) (GOOD) Your main page shows what the visitor was looking for so there’s no need for them to click any further into your site. They may have taken an action like subscribing to your newsletter or adding an item to their cart that took them to another domain and caused the bounce. Another factor to consider is that often a “session” is around 30 minutes. This means that if a visitor comes to your site and spends 31 minutes on your main page, then that’s going to count as a bounce even if they click to another page later. During the first 30...

Hosting Your Own Website

Website hosting certainly falls under the purview of economist Adam Smith’s doctrine of division of labour. On the surface it may seem like such a nice money saving idea to be your own web host, but there really is a lot to it. Prior to starting to purchase gear for web hosting, think of all that is entailed in terms of web hosting on your own. Server: A server is a very powerful computer that is specially configured to deal with network tasks. For a short time, you may be able to get away with buying your own server for a small-scale business. Both IBM and Hewlett Packard offer quality servers. In addition, Dell is a good server provider. Security: Securing your server is probably the biggest reason not to attempt to do your own website hosting. Hackers and spammers remain one step ahead of security experts — not the other way around. Security is an ongoing, highly technical task. It is absolutely not a matter of buying some sort of server security suite. Unless you have a Redhat or A++ certified administrator or the like on staff, you will probably want to forget the idea of doing your own web hosting. Software Licensing: The majority of server operating systems are licensed for a given amount of simultaneous users. Getting licenses to cover your software can be really costly. Network: It will be necessary to obtain a data trunk in the location where you want to base the server. It is highly unlikely that you will be able to just connect your server to your ISP. Some users try...

Build a Website the Geekless Way

In the past it was often assumed that you needed to be a geek to build your own website. Maybe this was true once upon a time, but times have changed and now it is easier than ever for a lay person to design and build their own website. You don’t need to have a business to benefit from having your own website either. Maybe you have a family member who likes to write stories, who would like to publish them on their own website. They could even grow a fan base to whom they will be able to market ebooks. Wouldn’t it be great if they could get a website of their own where they can post their stories and update it when they have a next installment written or a new story to tell? Gifted they may be in their story writing, though web master? – perhaps not. For that reason its best to find website building software that will allow them to easily design and buildin their own sites – one that can accommodate expansion into books sales would be ideal. And what about yourself? Even if you currently don’t have a business to speak of, you may have a wealth of information based on years of experience at a particular hobby which you would like to share. Have you wanted your own website for a long time but have always put if off because you didn’t think you would be able to build one yourself – and could not justify the expense to have someone build it for you? Eventually you may like to use...
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