Design of a Good Ecommerce Website

Ecommerce can be defined as process of communicating and transacting online through the internet. Prior to the advent of the internet the buyer and the seller needed to meet face to face to clear any doubts and for the transaction of money. The situations have changed drastically and it is now the internet that acts as a connecting media between the buyer and the seller. Some of the key issues considered for designing a good Ecommerce website design are as follows. Competition: There is neck and neck competition among different websites to cater to the buyer. Retaining a current buyer is equally as important as creating a new one. In these times one cannot afford a buyer to go to the competitor. For this the buyer has to be facilitated with options at ordering and cost. The website should be having embedded software for shopping cart and exhibit the feedback from the earlier buyers. Tools like PayPal that help in easy transaction of money needs to be used. The facilities provided to the customer can only help at staying ahead of competition. Reference: There is nothing wrong in visiting your competitor’s website. This can be of much help because it can reveal what strategies they use to get the customers buy their products or services. This can also throw light on how the website needs to be designed and developed. Costing: When the manufacturer comes directly in contact with the buyer with out any mediator, the price of the product is going to be without the charges levied by the mediators. This at times can prove to be cheap...

Understanding a Linear Website Design Process

In the modern business arena it’s essential to create and maintain a successful website but this alone can be an extremely daunting proposition for individuals and small businesses that have little or no access to programming, development or design experience. This short article produced by online stepping stones helps define a linear website design process, which is currently the most popular way to manage all small and medium web development projects. The normal linear design process has usually the following steps: 1. Decide upon the decision making team within your organisation to enable smooth communication. 2. Create a brief defining your requirements that can be used by potential design firms and developers. 3. Research your target market and estimate sales figures. Remember to always use accurate measurements and don’t over estimate. 4. Look at your services or products that you wish to sell and think about how you want to advertise individual items. 5. Research and analyze your direct competitors, look into how they are doing things and try to learn from their mistakes. 6. Analyze all the returned design proposals and ask the design firms or developers questions. It’s also important to ascertain how much it will cost for future enhancements as individuals that charge unreasonable hourly rates for enhancements should be avoided. 7. Create and draft your own text or employ a professional copywriter. 8. Set goals and define reasonable target deadlines 9. Choose your design firm or developer and get them to create initial prototypes within the context of your design brief, proposals and other information that has been gathered. 10. Your design will now normally...

The Killer Website

It’s very important for every business to have a website. Maybe you’re selling rare Tibetan mushrooms or the latest, high end gadgets, you have to find a way to bring your products closer to your potential customers or clients. And what better way there is than to have a website? Millions of people around the world go online everyday.  Now the question is how to attract buyers to purchase products online? First and foremost is to carefully plan what you want to do with your homepage. Most websites crash because careful and strategic planning has not been done. Nobody bothers to visit because either it’s boring or it’s just very difficult to go around, confusing.  We should take into consideration both the long term and the short term goals you want to achieve. Ask yourself: What do I want with my website? Start from this premise and work your way up. Make your website a reflection of the products or services you are promoting. The next thing you should take into consideration is the content.  Good website content attracts people and gets referrals. That’s free organic traffic for you. Run SEO so that your site will come out in searches. Your homepage design is another thing you should work on. Did you know that it takes an individual less than five seconds to either stay or to go elsewhere just by looking initially at the design of your website? The design is the deciding factor.  Then make your website interactive. Have forums or chat rooms where people can share ideas about your products or services, offer recommendations or endorsements....

Cheap Website Design

Why on earth would you choose cheap web design if you’re trying to promote a company or service? This makes no sense to some people. A lot of business people think that in order to attract as many people as possible to their business through the web that they have to spend massive amounts of money on a website. There are many good reasons why a company should consider cheap website design. The first reason is an obvious one, nobody has any money these days and there is no point in spending vast amounts of money on a website when you have no way of knowing if your business is going to work. That brings me onto the second reason why somebody should choose cheap website design. Let’s say that you have a business already and you are thinking of expanding your business. It would be folly to spend large amounts of money trying to promote a section of your business that you don’t even know is going to bring you any money. So the solution is to go the route of cheap website design. You hire a cheap website design company who can put five or six pages onto the Internet for you which are optimized for the traffic that you need to attract. The optimization is the key to whether you are going to get your product or service in front of customers. You can then let this website run for the term of your URL which can be as low as one year. After this year is finished you will know whether your product or service...

Web Design – 7 Types of Key Web Design Content For Your Website

If building a website for your company is top of your agenda, you will need to put some thought into the type of content you want to add to it. You might be employing someone to build the site for you, but with your expert knowledge of your business, you are the best person to come up with the content that truly reflects the unique aspects of your business. Here are seven elements of web content to consider including on your website: 1. Unique selling points On your website it is crucial that you explain to your customer what is special and different about your company, and why they should use you rather than your competitors. Do you offer unrivalled service levels? Perhaps you have a low price guarantee? Make sure your web content includes your company’s unique selling points, preferably on your home page. 2. Product or Service details If your business sells actual products, you will need detailed product specifications as well as photographs for your site. If your business provides particular services, you will need to include a description of the various services you offer, and what they involve. Try to write this from the point of view of your customers without using too much industry jargon if they won’t all be familiar with it. 3. ‘About Us’ section This section of your website is a chance to tell your customer a bit more about your company. You can choose to tell the story of your company so far; when you started your business, how it has developed and your vision for the future. You could...
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