Make Your Large Format Banners Turn Heads: Designing To Gain Retail Traffic

It’s been said that the average customer evaluates a retail display or pull up banner in a matter of three seconds. That means that you have three seconds to capture their attention, convey your message, help them decide that your message is the one they want to hear, and stimulate them to inquire further. The fact is, many retailers fail to achieve this rather lofty, yet entirely crucial task. There are a number of reasons why, but one of the biggest reasons is that people just try to do too much, in such a small space. Some of the other common reasons many large format banners don’t make the cut in the customers’ eyes include: -Crowded and crammed design that clouds the message. Busy large format banners, and window displays get ignored by customers. You have three seconds to gain their attention, and lots of text isn’t going to make that happen. Think “less is more.” -A lack of internal queues for the customer. Window displays should have corresponding internal queues that remind them why them came in the first place. You could use a pull up banner or restating the message, inside, to alleviate this. -The same window display week after week doesn’t keep the visual or your projected concepts in the customers’ mind at all. Keeping it new, fresh and different is something essential to harnessing your desired audience’s attention for the long-term. Here are a few tips to keep in mind that when you’re getting your retail displays together: -A great thing to do is research what some of your competitors are doing in their window...

Turn Your Passion Into A Career

You might call me a typical female, especially when I say that I love to shop. Walking through the historic boutique district in Park City, Utah, is one of my favorite ways to while away my Saturdays. Even when I don’t end up buying anything, I still have a great time. Now it would be really living the dream to open a little boutique of my own. I know a lot of other women that feel the same way. If you could convert you love of retail therapy into a career, wouldn’t you jump at it? But how exactly do you go about opening your own boutique? It can be a challenge, so allow me to offer you my best advice. A business plan is, of course, the number one key to giving your dream the momentum it needs to get rolling. So get in touch with a professional or contact a friend with expertise in this area to help you create one. With their assistance, you will want to initiate a plan that projects at least five years into the future. This should include all the financial details so that you will be prepared to approach a bank for a loan. If you have drawn up the business plan, then you will most likely have decided whether or not you want to have a particular focus for your little shop. The joy of boutique shopping often comes from finding a wide assortment of merchandise in any given location, but there is still a wide variety to choose from. Jewelry, cosmetics and other beauty products, and clothing and accessories...

Turn Your Interests Into A Bright Career

If you want to achieve great things in business generally a good education is key. Some people have suffered from lack of opportunity, and that category too often includes young mothers. Providing education for moms is one way to help them and their children. The Grants for Mothers program is one that aims to highlight the benefits and opportunity for education. Started by President Obama in 2009, the grants for mothers are aimed at getting working, stay at home and single mothers to get enrolled in colleges and universities. Administrators of the program can award as much as $ 5,000 of the need-based Pell Grant to a worthy mom. The great thing about the award is that it can be spent for school expenses as well as indirect school expenses. The goal is to make going to college or university much more accessible. The list of acceptable fields of study is one area of great variety. There are almost no limits on the areas of study that can be taken up. Science, industry, arts and literature and history are just some of the areas of interest that many people hope can lead to a fulfilling career. Achievement starts by being knowledgeable and prepared. Although scholarships for moms provide a place to start, for many people it is difficult to know where that education will lead them. Even as you’re sitting at home you can gain understanding of career prospects by doing web research. One important research tool is the Occupational Outlook Handbook, or OOH. In the OOH you can find general industry knowledge of a career as well as...

Moms, Turn Your Interests Into A Career

If you want to achieve great things in business generally a good education is key. Unfortunately many people don’t have access to quality education opportunities. It provides a strong foundation for future generations when their moms can expand their own knowledge. The federal scholarships for moms are a new and important way of encouraging women to earn a degree. The Obama-approved program began in 2009 as a way to help send stay-at-home and working moms back to school. The money comes from the federal Pell Grant program, and the $ 5,000 award can be used at schools of all types. The $ 5,000 can go toward paying for tuition and books or for childcare during class hours. The goal is to make going to college or university much more accessible. With this grant many women can find a way to study their interests in an academic setting. There are very few restrictions in place that would prohibit a mother from studying what interests her. Science, industry, arts and literature and history are just some of the areas of interest that many people hope can lead to a fulfilling career. If you are willing to take some chances, you may find success in places you didn’t expect. The Pell Grant scholarships for moms provide a strong building block for future opportunity. Internet resources are very beneficial to career development. Here is one well-regarded place for broad research: the Occupational Outlook Handbook, or OOH. Produced by the Department of Labor, the OOH is valuable resource to research many areas of employment. Future job predictions on a ten-year scale are the primary...

Turn Customers Into Advocates

If selling is the world’s oldest profession, then why do the majority of us struggle with sales success on a daily basis? Because customer needs keep changing, that’s why. One might compare customer’s changing needs to the impact of the printing press back in the 1400s. Knowledge was kept under lock and key by those in power and used to control the common folk – usually by exclusion or by spinning the truth. Once common folk gained access to information, kingdoms fell, empires crumbled and power began to be distributed to the masses. What took centuries then now takes almost no time at all. Today, the consumer is informed and empowered as never before. Internet search engines whisk information to consumers’ fingertips and online social networks, blogs and forums provide insight and perspective to help validate their purchase decisions. Hybrid retailers can run from the waterfall of information now reaching consumers, or they can use it to their advantage and grow sales, profits and client base by identifying evolving customer needs. To quote Wayne Gretzky, “I skate to where the puck is going to be, not where it has been. “ With the following tips, learn how to differentiate your services by becoming a consultative proponent for your client: 1) Make It Easy Equate components with commodities and systems with solutions. Customers want solutions and, more importantly, they need solutions in every aspect of their complex lives. They need their information and entertainment lifestyle requirements fulfilled when they need it and they don’t want to have to earn an MBA for admission to the experience. 2) It’s Not About...
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