Creative Recruitment Solutions

If you have a recruiting problem, there are a million “recruiting solutions” out there, but small businesses with small budgets are increasingly using creative recruitment activities to attract the talent. From job fairs to referral bonuses, to the use of social networks, more companies are looking beyond the job description when seeking fresh talent. One of the most popular ways of finding employees is to offer recruitment bonuses to employees who can find appropriate candidates. These could be old friends or new acquaintances, and it is generally presumed that employees will select an individual with the right type of knowledge, experience and personality. While it might seem like an obvious choice, it can backfire when friends encourage their friends to apply for positions which don’t necessarily suit or appeal to them. Another is to snap up talent straight out of education, particularly through the use of internships and traineeships. After working for free or expenses for a month or two, a decision can be taken as to whether they are appropriate to be taken on full time. Advertising in publications read by students is a popular way of finding keen, young candidates with high aspirations. There are so many ways of advertising jobs online, it’s easy to see why traditional publications are experiencing a decline. Advertising online opens up positions to a much wider audience, meaning that a business can pick and choose from a much larger pool of potential candidates. With the many networks and recruitment websites available, it’s easier than ever to find individuals with very specific sets of skills and specialisms. Many companies miss a trick...

Differences Between Backup Solutions

Almost all data backup solutions can be separated into two primary categories: hardware and software. Hardware is a physical piece of equipment that holds your data, and software is usually connected to a network so that your information is stored from your own system automatically. Most businesses find that a combination of the two types of backup storage options are ideal for maximum information security. Hardware Backup Solutions Storage hardware options are constantly changing as new technology develops. Today, some of the most popular options include flash drives, CDs and DVDs, external hard drives, and Network Attached Storage (NAS) devices. – Flash drives are small devices that usually plug into a computer’s USB port. Holding up to 64 gigabytes in some of the higher-end versions, these are a great way to move information or to keep small amounts of data secure. – CDs and DVDs typically hold less data than flash drives, but are cheaper to use and can be stored fairly easily over the long term. Uploading information onto these disks may take longer than it does with a flash drive, but they also provide a way to keep information separate and organized. – External hard drives can now hold over a terabyte of information, which makes them the largest hardware backup devices on the market. They are easily stored, like CDs and DVDs, but are much more comprehensive in terms of organizing your information (you can keep your data much like it is on your own computers in a ghost image). They also tend to be easy to use and update. – NAS devices are much like...

Today’s Small Business Email Marketing And Other Advertising Solutions

Today, we have many choices when it comes to email and database marketing. Your primary goal is to avoid the spam filters. If you consider another direct marketing solution, such as regular mail, your goal is to stay out of your potential customer’s trash can. Here are a few suggestions that will help you achieve those goals. One of the things that you might find tempting is to buy a list of e-mail addresses. Similar to buying a list of standard mailing addresses, this approach reaches a large number of people initially, but you could still miss your targets. If you have done your homework, you have identified your niche markets. You know who your targets are. In other words, you have identified those people that are most likely to need your goods or services. A direct marketing solution that does not target your niche is probably a waste of your resources. Most small businesses have a limited advertising budget. They need to make every penny count. Even if you don’t have a limited budget right now, it is best to stretch your advertising dollars as much as possible. You never know what might happen in the future. Let’s look at a few examples of how you can hit your target with a direct marketing solution. Retailers that provide baby clothing and other needs like diaper services can get together to create gift baskets full of samples for new mothers. Interior decorators can ask real estate agents to give their cards to new home buyers. Insurance agents can leave cards or brochures at automotive dealerships. And any retailer can...

Why Solutions Are Better Than Products In Construction Marketing

The construction industry has been through a tough time. Although the bad news about redundancies, job losses and construction companies going bust is beginning to diminish, we are still hearing reports in the press of hard times for the industry. Most construction business owners are waking up to the necessity to have a robust marketing strategy to meet the new demands they are facing. The competition is fierce, everyone chases the same job, finance is tight and the once lucrative construction market is being held back by government cuts. However, it’s not all doom and gloom! With the right construction marketing strategy in place, and with a little of the ‘thinking outside of the box’ attitude and a whole lot of nerve, the industry can become highly profitable again. One of the keys to future growth is to grasp a simple truth. It’s not so much about the products we offer, it’s about the solutions we bring. Think about the problems your potential clients come to you with. What does it REALLY take to solve their problems? By offering your client an attractive package of services that will offer solutions to their problems, you will be laying the foundation for keeping that client for life. And loyalty is priceless. How can this work in practice? Offer your clients a Pre-Construction / Pre-Project Service. This could include Land Survey, Project Feasibility Study, Planning Applications, Initial Design Stage and bringing together a Project Team. Any contractor, large or small, can get involved at this early stage and out-source if necessary. The important thing is that your client is relieved of the...

Wearing Advertising Solutions As A Marketing Techniq

Any company owner that has any type of experience with merchandising can attest to the fact that successful techniques include methods that will constantly broadcast an image or a slogan to potential clients, and wearing promo devices is perhaps one of the easiest ways to reach a diverse target demographic. Few individuals are willing to approach complete strangers and immediately introduce themselves in an attempt to generate enough interest to begin a business relationship. The majority of these individuals, however, would find it both easy and comfortable to advertise themselves by wearing promotional gadgets. Businesses should always maintain an adequate supply of promo products to use as giveaways and to properly equip their staff to generate interest in the organization. Smart venture owners understand that it often takes a complete immersion to entice a client, so it only makes sense to create advertising campaigns that can take advantage of the tools that are available. A prospective client may not necessarily respond to a direct mailer or a formal advertisement, but they may ask questions of an employee that they see wearing promo products. A low key and laid back environment can be an excellent way to encourage consumers to ask questions and make comments. Any professional sales person understands that starting these conversations is much easier when the consumer is the one that initiates contact. In addition to encouraging employees and sales staff to incorporate the wearing of promo items into their normal day to day life, an attempt should be made to encourage current clients and prospects to do the same thing. Virtually every consumer appreciates freebies, and...
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