Small Business Marketing Means Recruiting

Small business marketing is very important if you ever expect it to grow and become successful. It is true that people have to know what your opportunity is all about, and how it is that they may benefit, if they should decide to get involved with you. It is your job to get the word out to the public, to let them know what your opportunity is all about. This can be accomplished in a number of ways. Through word of mouth advertising, newspaper ads, online marketing, business cards, brochures, flyers, webinars, meetings, just to name a few of the more obvious methods. When a true leader is involved in advertising their opportunity, recruiting is always in the forefront. In order for you to continue to grow, you need to grow with more entrepreneurs like yourself. And they will duplicate the same process you have shown them so they will be able to become even more successful. Your new recruits will not have to reinvent the wheel. They simply follow your lead, use the experience and resources available to them, to keep the momentum going. This is how you can develop a recruiting explosion for your company. You should be talking about your business opportunity to everyone. Lead with the opportunity to develop an interest for your recruit. And even if they decide not to work with you, you have opened the door to gain another customer. And a strong customer based is also important for your ongoing success. This small business marketing method of recruiting is not the key to your success, it IS your success. True leaders...

Three Keys to Starting a Small Business

1. Keep it service-based and simplistic. I was recently told by someone that their new invention was going to be global; it was going to be the next big thing. Then, I asked him about production, warehousing, distribution and patent because if it got as big as he was boasting, someone would have ripped it off half-way through. When starting a business, you don’t have to reinvent the wheel. You must make it as simplistic as possible. This means staying away from government-regulated industries or not starting a product based company where you will find your margins getting hit by manufacturing costs. 2. Find a niche area. You can’t be everything to everyone. 99.5 percent of business owners don’t want to do the work it takes to fully market themselves and their website. When I started KAS, I did sales, marketing and technology (IT) recruiting. The problem was that I didn’t have enough time to learn all three and I knew I was lacking in the IT space. It was too much to learn. Keep your new business niche. Keep it as niche as possible. Think of it like getting a haircut. Start with a broad industry and make a crewcut out of the idea. The more niche your business is, the easier it is for you to learn and for you to compete. At first, my niche was all I had to differentiate both myself and my firm from the bulk of the companies in the industry. 3. Learn how to market your company. As an entrepreneur running a new company, you must provide some allure to the...

Keys To Designing Small Business Websites

It is now becoming difficult to run a small business without having a website for your business. You can use it to advertise your services or even to sell products to a global market. It does not cost much money to set-up a new website and make it visible 24 hours a day to potential customers. It is important though to ensure that your website looks professional and shows your company in a good light. While you can design your own website, it can be a good idea to get professional advice. There are two main elements to consider if you are thinking of creating a website for your company. These are the design of the website and the content. The design of the website should be clean and elegant and any visitors should be able to find out what your company does with the minimum amount of effort. Remember that each visitor is a potential customer and your design should try to entice them in and persuade them to purchase your product. If you have never built a website before, you might struggle to find great website design ideas. The first thing that you should do is look at other websites and see what you like. You can then adapt the ideas taken from the other sites to suit your own. Just be careful not to copy them identically or you might run the risk of infringing on their copyright. Even if you have been operating a website for your business for a while, you might want to consider changing its design on a regular basis to keep...

Small Business Tips For Marketing Online

We’ve all seen the web grow and grow over the last decade or so. Some of us were skeptical when we considered leveraging it to grow our business. Luckily, I have built a business out of helping people remove the skepticism and get going. Many of my clients feared the process and time and effort required to get online. So as a result, most of them just kept waiting and waiting, all the while the competition blew right by. Recently, we’ve witnessed the decline in print advertising and the rise in Internet marketing (also know as Digital marketing). It is my belief that print advertising campaigns are what most small businesses use to advertise. A lot of my clients worked on the usual methods of magazines, newspapers, Yellow Pages and realted forms of traditional advertising but never really got into much web oriented marketing. Then came the decline and some would argue death of traditional print advertising. The leads slowed down, small business revenue dropped and everybody started looking for alternatives. Enter digital media, aka the Internet. Recently I began working with a large company to design an digital strategy for our small business clients. This has placed me in a position to really get to know what challenges these businesses face. Most of them know they need to get online, they just do not know where to begin. Here are some tips to help you get started. 1. The first step is deciding what your goal is for your Website. Will it act as a brochure for your business? Will it be used for lead generation? Maybe you...

Quickly Increase Your Small Business Website Sales

Copyright (c) 2010 Jim Edwards Most small business websites represent the online equivalent of a printed, tri-fold brochure. Everyone copies everyone else in their industry. They all say the same things, display similar pictures, and convey the same message. In fact, you could easily take the company name off most sites and interchange with others and nobody would notice. Most small business owners treat their website as an extension of offline advertising or worse, a marketing after-thought. But with the Web’s importance in local marketing growing on a daily basis, this lazy attitude toward your company website means online marketing suicide! If your small business website needs a boost, or you plan to put up a website for your business soon, the following tips increase your chances of success dramatically. Effective Headlines Imagine a newspaper with no headlines. It can’t work! Just like a newspaper, every page on your website or small business blog needs a headline. Headlines tell your visitors the topic of the page and quickly help them determine their interest level. The most effective headlines often center around specific offers, not general statements. My experience shows you only get 3-9 seconds to capture people’s attention before they click off your site and a good headline stacks the odds in your favor. Clear Call To Action Most rookie sales people (and veterans too) fear asking for the sale. They beat around the bush with customers to avoid rejection. This same fear permeates most small business websites. You must tell people specifically what you want them to do on your site: click here to make a reservation; click...
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