Marketing Your Restaurant On Facebook

Another great way to stay in front of your customers (that will also get you new customers through word-of-mouth) is by using Facebook to market your business… But not the way most “social media goo-roos” are teaching it… No, I’m going to share with you the real way to market your restaurant on Facebook… And the best part is you don’t have to make all kinds of “friends” and waste your precious time “chatting” with them! You see, the most efficient way to get more customers to your restaurant using Facebook is to set up a Fan Page for your business and run a Facebook Ad campaign to get people to it. This is the quickest way to develop a web presence for your restaurant… that also gets results. And the cool part is you don’t even have to have a website to use this strategy (although we do recommend that you have one for reasons we’ll explain later). So what’s the difference between a Facebook Fan Page and a Profile Page? The biggest difference is in how you promote your business… For example, many people are on Facebook to connect with friends and family… and they might get annoyed if you’re constantly promoting your business on your personal profile page. Now I know a lot of “Facebook Goo-roos” are out there telling people to set up 2 profiles (one personal and one for business) and the truth is they only partly have this right… Because your “business account” shouldn’t be a profile at all — it should be a Fan Page! Why? Because Fan Pages are set up...

Restaurant Marketing With Blogs

Why Your Restaurant Should Have a Blog…today I’m going to show you why it’s important to have a blog for your restaurant (even if you already have a website). First of all, what’s a blog? Glad you asked 😉 For our purposes (restaurant marketing), a blog is basically a website (with business address, restaurant menu, contact info, reviews, etc.) that also is constantly updated with helpful, useful, or interesting info for your customers… Basically, it gives people a reason to keep coming back to your site. For example, how cool would it be if you added a new article or video to your restaurant website once or twice a month that… * shows the unique process used to create your food? * or showed how awesome Saturday nights are at your restaurant? (what with the Flamenco playing and Spanish dancing 😉 * or let everyone know you’ve started Happy Hour Monday through Friday, 4-6PM through September? * or let everyone know about the latest raving review your restaurant got from a food critic in the local paper? * or that you’re now offering catering services? This would all be helpful information that your customers could get excited about (and may not have even known about)… “However, there’s another reason it pays to have a blog… You can get your site ranked at the top of the search engines!” For example, if you own a pizza restaurant and your blog is always talking about pizza, the chances of you ranking at the top of Google when people type in “[your city] pizza restaurant” are going to greatly increase. And in...

Restaurant Businesses For Selling

If you’ve been attempting to find businesses for purchase, you might have most likely observed that you will find a lot more restaurants for sale than some other business. Why are restaurants 1 of your most well-liked businesses on sale? It may be because there is a huge market for restaurants. Or it may well that these restaurants are becoming sold by their owners because they aren’t bringing in sufficient funds to remain afloat. Actually, both causes are appropriate. There is indeed a large demand for restaurants, especially great ones. However, there’s also a higher failure rate inside the restaurant business, and a lot of restaurateurs wish to promote their business before it fails. If you are preparing to become a restaurant owner, you should consider a quantity of issues such as these. There are numerous alternatives when starting a restaurant business. You can buy an current restaurant, purchase a franchise or open your own new restaurant. In the event you determine to buy an current restaurant business, there are a number of sources exactly where you are able to appear for the best investment opportunity. You are able to come across ads within your native newspaper, magazines and even on the internet. It is possible to also decide to utilize the companies of a business broker to help you organize the invest in of a restaurant. A restaurant business may be really profitable. But, at the similar time, it can be a large risk. There may be quite a few restaurants for selling. However, lots of them have complications. It will surely take encounter and beneficial business acumen...

How to Increase Restaurant Traffic

Whether it’s the economic climate, competition, location, or time of year, the issue of restaurant traffic is something that restaurant owners have to be constantly mindful of in order to be successful. As with many restaurants, business is good during popular times, but greater effort is needed to fill tables during off times. That’s when it’s time to put some creative marketing efforts into place, like promotions and specials. Improving restaurant traffic involves a marketing analysis to determine what would bring diners to your restaurant. For example, if you want to increase business during weekday lunch hours, determine the needs of business customers in your area. Evaluate current lunch options in your surrounding area, check out what your competition offers and think of ways you can bring your restaurant’s uniqueness to fill a void that others aren’t providing. The marketing plan for your restaurant should include a comprehensive strategy to address restaurant traffic. It should include a complete analysis of your location, competition and dining habits of customers, as well as action goals to address challenges. Based on this plan, you can implement the necessary measures to bring diners into the restaurant during slow times. It’s important that your marketing plan is reviewed periodically and revised if necessary to meet your goals. There are several promotional measures that can be implemented to bring in more restaurant traffic. Promotional flyers distributed within a 15-mile radius of your establishment can boost business if they offer an incentive, such as a percentage off the bill or a reduced price offer. During off times, consider offering an early bird special and get the...

Restaurant Business be on Top

200% returns proves how profitable the restaurant business is. That’s why we find restaurants everywhere in streets and it is considered as the best business.   Starting a restaurant business is quite challenging, but being an owner is a good career and you can meet a lot of people. If you are serving delicious food and if your customer starts loving your food, they are sure to keep coming for more. In a short period of time, your restaurant will become very popular and start attracting more and more customers and this will naturally this means more income. You can either purchase an existing restaurant, or you can start a new one. If you buying a restaurant, you have to make a thorough research about its present condition and whether it is worth buying it. And, if you intend to start your own, make sure you select the right place and serve the most delicious dishes and with proper sanitation, ventilation and waste disposal facilities.   Restaurants serve different types of food such as fast food, barbecued food, and delicious cuisines from different parts of the world like French Cuisines, Italian cuisines, Chinese cuisines, Japanese Cuisines, Indian Cuisines, Thai cuisine, Mexican Cuisine etc.   There are so many types of them, Some of them you will find are: Brasserie, selling cheap food and drinks; Bristo, a small informal restaurant selling moderately priced food and drinks; Drive-in -a place where you can order meals and dine in your car; Drive-thru, where you cam place orders and receive the food without getting out of your car;A revolving restaurant, which keeps rotating...
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