What Does Customer Relationship Management Mean to Your Business?

Mention the phrase “Customer Relationship Management” in a corporate meeting, or perform a search for it on the Internet, and what you will get is mentions of an overwhelming choice of programs that will supposedly make you run your business in a much more efficient manner. Now that computers have become almost ubiquitous, CRM seems to have been reduced to a mere piece of software. As it turns out, true, effective CRM is much more than a piece of software, it’s not a bunch of forms that you fill out either. In fact, CRM is not even something you can buy. The real concept behind good customer relationship management came about way before computers even existed. It’s all about how you run your business and interact with your customers. Good CRM, like we said, is not all about the software. Sure, the software helps, but as they say, garbage in, garbage out. So you have to understand that true CRM involves two things: 1) running your company with the customer as the central focus point, and 2) storing and using knowledge about your customer in your data bank. The first thing you need to know is who is your customer. Well, in the spirit of good CRM, the answer is simple, but loaded with implications: a customer is anyone, anywhere, who uses your company’s product or service. Yes, that sounds very far-reaching, but that’s the truth. Focusing on the current customers is very limiting, you have to also consider your prospective customers. Now that you’ve defined who is your customer, and grasp your market as a whole, you need...

What Does it Mean to Be a True Leader?

1. True leaders influence others to grow. Someone who has experienced a true leaders helping hand will have growth for years to come. A true leader has a way of instilling confidence in others. Imagine running into someone that you had the privilege of working with, mentoring, years down the road. You listen to them share how their lives have grown and continue to grow all because of some part that you had in their lives. 2. True leaders aren’t in it for the glory or for the popularity. Being a true leader isn’t always easy. There are days when it seems that everything is going wrong and you wonder if you are getting through at all. Ever had those days? But then, there is a light at the end of tunnel and being a true leader can have its rewards. Perhaps you hear a “thank you”, or perhaps an employee that has been struggling to achieve his success finally has a break through and gives you his 100%. 3. True leaders must be trustworthy. It truly is a rare thing to find a leader/employer who truly cares about his employees. Some leaders aren’t looking out for their employee’s best interest. Some leaders are just money hungry. Some leaders just want others to make them look good so they can pat themselves on the back. A true leader leads with his heart, not with selfishness. Imagine a work place where the true leader is respected and therefore every employee wants to give their absolute best. The atmosphere in that work place would be absolutely amazing! Being a support to...

What Does a Reverse Cell Phone Lookup Directory Actually Mean?

In general “Reverse Lookup” is a broad term and is used for many a things that includes: “Reverse Cell Phone Number Lookup”, “Reverse Telephone Number Lookup”, “Reverse Business Number Lookup”, “Reverse Business Address Lookup”, “Reverse Fax Lookup”, “Reverse Email Lookup” and many more. Whatever may be the search term the main motto behind using the reverse look up is to find out the information with ease. Say for example, if you need someone’s number or address then how do you get that? Usually, there are different reverse lookup sources, some of them are as follows: General references, internet search, public records, library records, Government institutes etc. All of these give you some reverse lookup information but the main problem with these methods is they are incomplete, old and requires a tedious hard work. Simply visiting those places will not reveal the reverse lookup information. Moreover, it is very time consuming and thus expensive. Some research organizations get tied up with companies and form a reverse lookup directory. It is something like a website giving you detailed reverse look up information for your search. Not just telephone number, you will get all the required information for your reverse lookup. If it is just a reverse telephone number lookup, then a simple called ID phone will serve the purpose. But with that, you can’t get the other reverse look up information such as Cell phone number, business number, residential address, business address, fax number, email id etc. Best of all you will get complete information including the occupation, neighbors’ info, satellite map of the address etc. With reverse look up directory,...

What Does Triple Scenting a Candle Actually Mean?

What does triple scenting a candle actually mean? Quite often when I am scoping out the competition, I run across websites that advertise that their candles are “triple scented.” That sounds great, right? The more the better, but what does “triple scented” actually mean? Here are my thoughts: First, it’s hard to define triple scenting, triple scented from what amount? One needs to know what X is before one can solve for Y. Wax manufacturers give us guidelines on how much fragrance a specific wax can hold. On an average it is 1.0-1.5 ounces per pound of wax. Some fragrances are a lot stronger so less is required. That’s where testing comes in. Here’s an analogy: Think of wax as a glass of iced tea and sugar as the fragrance. The right amount of sugar dissolves perfectly and the tea tastes great! Add too much sugar and it will not dissolve; the tea has been saturated with the sugar and the sugar will sink to the bottom of the glass. I’ve read another great analogy involving a sponge and water. You get the idea. The same rules apply to wax and fragrance. Too much fragrance added to a candle is wasted like the sugar mentioned above. Too much fragrance is not a good thing. Too much fragrance will produce a candle that will not burn properly, creating large amounts of soot. Too much fragrance will produce a hazardous candle! We use 7-9% fragrance in our candles, depending on the fragrance. If we were to actually triple scent, we’d be required to use over 20% fragrance oil…and that high amount...

What Does That Fair Trade Sticker Really Mean?

As many people have already noticed, there has been an increase in how many products are labeled with the fair trade logo, but what does that sticker really mean and how do products obtain one? To begin, the Fairtrade Labeling Organization (FLO) defines fair trade as an alternative approach to traditional trading between producers and consumers. More or less this is a social movement that promotes sustainability. Through this producers are offered better deals and in turn are able to improve the quality of their lives and plan for their future needs. When trades are done fairly both parties benefit. Consumers are able to buy products that match their values and ethics and also contribute to the depletion of poverty. Not only are producers and consumers benefiting from fair trade but there are also some environmental benefits to fair trade. FLO encourages producers to use farming and production practices that are environmentally sustainable. The FLO uses a set of standards that are used in order to ensure that producers are receiving prices that cover their cost of sustainable production and promote projects that augment social, economic and environmental development. These standards are used when producers are producing such things as coffee, bananas, rice and other such natural resources. However, fair trade doesn’t stop at natural resources. According to FLO, fair trade is even used with products such as sporting equipment because many workers who produce these products are working long hours for below legal minimum wage. With these policies implemented these workers are able to provide for themselves on a more sustainable basis. Take a look at this video...
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