What Does Triple Scenting a Candle Actually Mean?

What does triple scenting a candle actually mean? Quite often when I am scoping out the competition, I run across websites that advertise that their candles are “triple scented.” That sounds great, right? The more the better, but what does “triple scented” actually mean? Here are my thoughts: First, it’s hard to define triple scenting, triple scented from what amount? One needs to know what X is before one can solve for Y. Wax manufacturers give us guidelines on how much fragrance a specific wax can hold. On an average it is 1.0-1.5 ounces per pound of wax. Some fragrances are a lot stronger so less is required. That’s where testing comes in. Here’s an analogy: Think of wax as a glass of iced tea and sugar as the fragrance. The right amount of sugar dissolves perfectly and the tea tastes great! Add too much sugar and it will not dissolve; the tea has been saturated with the sugar and the sugar will sink to the bottom of the glass. I’ve read another great analogy involving a sponge and water. You get the idea. The same rules apply to wax and fragrance. Too much fragrance added to a candle is wasted like the sugar mentioned above. Too much fragrance is not a good thing. Too much fragrance will produce a candle that will not burn properly, creating large amounts of soot. Too much fragrance will produce a hazardous candle! We use 7-9% fragrance in our candles, depending on the fragrance. If we were to actually triple scent, we’d be required to use over 20% fragrance oil…and that high amount...

What Does That Fair Trade Sticker Really Mean?

As many people have already noticed, there has been an increase in how many products are labeled with the fair trade logo, but what does that sticker really mean and how do products obtain one? To begin, the Fairtrade Labeling Organization (FLO) defines fair trade as an alternative approach to traditional trading between producers and consumers. More or less this is a social movement that promotes sustainability. Through this producers are offered better deals and in turn are able to improve the quality of their lives and plan for their future needs. When trades are done fairly both parties benefit. Consumers are able to buy products that match their values and ethics and also contribute to the depletion of poverty. Not only are producers and consumers benefiting from fair trade but there are also some environmental benefits to fair trade. FLO encourages producers to use farming and production practices that are environmentally sustainable. The FLO uses a set of standards that are used in order to ensure that producers are receiving prices that cover their cost of sustainable production and promote projects that augment social, economic and environmental development. These standards are used when producers are producing such things as coffee, bananas, rice and other such natural resources. However, fair trade doesn’t stop at natural resources. According to FLO, fair trade is even used with products such as sporting equipment because many workers who produce these products are working long hours for below legal minimum wage. With these policies implemented these workers are able to provide for themselves on a more sustainable basis. Take a look at this video...

Why Men Cheat – What Does This Mean For You?

What are the reasons that lead men to cheat?  Are some men just designed to be that way?  Do they understand the feelings of betrayal and the repercussions that come with cheating?  This can be quite a traumatic problem if you are the victim of this type of betrayal.  Read on for some advice on why men cheat and what you can do to deal with it. If you want to try to understand the actions, or at least decide whether your relationship is worth making an effort to work through this, the first thing you need to do is find out why your man cheated on you.  Cheating occurs because of unhappiness – either yours or his.  That’s correct; it could be the result of your actions also. It might be hard to believe, but men do sense a loss of connection with their woman.  Perhaps the great closeness you once shared has disappeared, or the relationship seems to have taken on a constant negative atmosphere.  Are you always complaining or staying on his case about anything and everything?  Do you think that he might feel neglected or unsure of your feelings for him? Any of these scenarios would reflect unhappiness for both of you.  Work with your guy and discuss the issues until you truly get to the bottom of the problem.  Then, you need to decide what course of action is right for you. Depending on your decision, there are a few points you need to keep in mind.  If you decide to give your relationship another try, you cannot continually use your man’s transgression against...

Bounce Rate – What Does it Mean For Your Website?

If you track your website analytics, you may wonder what “bounce rate” means and whether it’s a good thing or a bad thing. “Bounce rate” means a visitor clicked through to your website, and only visited one page. They didn’t browse around any. They viewed one page and left. Whether a high bounce rate is reason to panic or not depends on the purpose of the particular web page and what’s causing the bounce rate. If you have a blog, you want a low bounce rate, because you want visitors to stick around and read more than one of your posts/pages. If you have a squeeze page (one of those pages where the only choice is to buy an item or join a mailing list), then you’d expect a high bounce rate since there’s only one page to view and if the visitor takes action it may direct them to another domain (your newsletter service or shopping cart). Generally one of three things creates bounces: 1) (GOOD) Your main page shows what the visitor was looking for so there’s no need for them to click any further into your site. They may have taken an action like subscribing to your newsletter or adding an item to their cart that took them to another domain and caused the bounce. Another factor to consider is that often a “session” is around 30 minutes. This means that if a visitor comes to your site and spends 31 minutes on your main page, then that’s going to count as a bounce even if they click to another page later. During the first 30...

Buying Organic – What Does it Mean?

Recently the idea of “buying organic” has become increasingly popular. When you go to your local grocery store, you likely see certain fruits, vegetables, grains, meats, and other products labeled with a sticker that says “Certified Organic” or some similar distinction. We all know that, in general, organic is supposed to be a good thing. But what exactly does it mean? Is it really worth it to buy organic Organic Fruits, Vegetables, and Grains Organic labels are seen most commonly on produce. If produce or grains are labeled Organic, they do not contain any synthetic pesticides or herbicides. During the 20th century and now into the 21st century, using synthetic chemicals to kill potential pests and weeds has become a common practice. Many crops are sprayed with multiple types of toxins to keep away any living things that could damage the crop. The problem with this mode of thinking, however, is that those chemicals are in some cases detrimental to humans as well. Organic produce and grains also are not genetically modified, which some people believe is harmful to human health, though this has not yet been proven. Organic Meats and Dairy Organic meat and dairy comes from livestock that have been raised with little to no use of antibiotics. While giving livestock antibiotics may seem like a good idea, in some cases it may be an indicator that the livestock did not naturally have strong immune systems and therefore relied upon large amounts of antibiotics to keep from being sickly. Meat and dairy labeled Organic also are raised without the use of growth hormones. Growth hormones increase the...
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