Marketing Your Restaurant On Facebook

Another great way to stay in front of your customers (that will also get you new customers through word-of-mouth) is by using Facebook to market your business… But not the way most “social media goo-roos” are teaching it… No, I’m going to share with you the real way to market your restaurant on Facebook… And the best part is you don’t have to make all kinds of “friends” and waste your precious time “chatting” with them! You see, the most efficient way to get more customers to your restaurant using Facebook is to set up a Fan Page for your business and run a Facebook Ad campaign to get people to it. This is the quickest way to develop a web presence for your restaurant… that also gets results. And the cool part is you don’t even have to have a website to use this strategy (although we do recommend that you have one for reasons we’ll explain later). So what’s the difference between a Facebook Fan Page and a Profile Page? The biggest difference is in how you promote your business… For example, many people are on Facebook to connect with friends and family… and they might get annoyed if you’re constantly promoting your business on your personal profile page. Now I know a lot of “Facebook Goo-roos” are out there telling people to set up 2 profiles (one personal and one for business) and the truth is they only partly have this right… Because your “business account” shouldn’t be a profile at all — it should be a Fan Page! Why? Because Fan Pages are set up...

Restaurant Marketing With Blogs

Why Your Restaurant Should Have a Blog…today I’m going to show you why it’s important to have a blog for your restaurant (even if you already have a website). First of all, what’s a blog? Glad you asked 😉 For our purposes (restaurant marketing), a blog is basically a website (with business address, restaurant menu, contact info, reviews, etc.) that also is constantly updated with helpful, useful, or interesting info for your customers… Basically, it gives people a reason to keep coming back to your site. For example, how cool would it be if you added a new article or video to your restaurant website once or twice a month that… * shows the unique process used to create your food? * or showed how awesome Saturday nights are at your restaurant? (what with the Flamenco playing and Spanish dancing 😉 * or let everyone know you’ve started Happy Hour Monday through Friday, 4-6PM through September? * or let everyone know about the latest raving review your restaurant got from a food critic in the local paper? * or that you’re now offering catering services? This would all be helpful information that your customers could get excited about (and may not have even known about)… “However, there’s another reason it pays to have a blog… You can get your site ranked at the top of the search engines!” For example, if you own a pizza restaurant and your blog is always talking about pizza, the chances of you ranking at the top of Google when people type in “[your city] pizza restaurant” are going to greatly increase. And in...

Home Based Internet Marketing Businesses Learn Viral Marketing Tips From Big Businesses

With all of the different ways that are available to try to reach more customers, one of the best is with viral marketing. Basically what viral marketing is, is a planned…or sometimes not so planned…approach to getting your message read or looked at by lots of people, and having those people pass it along to many others. Think of it as a route to new customers that is often free, or if it has any costs associated with it…usually the cost is very minimal. This theory can be used by home based internet marketing businesses just as easily as by big businesses. Big companies pay a lot of attention to viral marketing because it is so powerful. They spend millions of dollars studying and testing and tweaking to get their message out there…and by out there I mean WAY out there…the bigger the reach, the more profits that can be made. The good news is…you won’t have to spend millions, or even hundreds of dollars to have a successful viral marketing campaign…all you have to do is watch what the “big boys” are doing and do it yourself, for your business or product. Now Netflix does some really interesting things. First of all, Netflix actually has an amazing product and a really amazing service…and that is really rule number one for getting anything to go viral…it has to be something worth talking about. The second thing they do right, which again, you can copy and apply to your business, is they incentivize you to tell your friends. They do this by giving you the ability to give your friends...

PPC Search Engine Marketing: Know What You Must

For the record, pay per click search engine marketing is not something that is a new term to people who are already in the online business. PPC or pay per click is an online marketing campaign that is implemented in a bid to present advertisements before the target audience when they search for the related items. This helps companies grasp some potential clients and consumers for a small price that they need to pay the search engines for the advertisement space. This practice has been more commonly adopted by affiliate businesses since they have to frequently appear before their projected audience to attract potential customers. But as more and more companies are getting into the act of adopting this practice PPC consultant search engine internet marketing has become more limited and has posed some worries for many companies. The fundamental of the pay per click campaign is simply the submission of targeted keywords, which have been retrieved after keyword research, into search engines so as to match the entries of people looking for those products or services. It is highly important therefore, that the search engine professionals conduct thorough research and try as much as possible to zero in on better targeted keywords. The more relevant the keywords targeted by companies, the more chances there are of potential customers coming across their advertisement and supporting business through sales. In order to understand the basics of PPC services you need to first know that you would be paying search engines money for every click that visitors would make. Now although the cost of each click may be really low as...

Internet Marketing – Turning The Aspects Of Your Business

The vast majority of what seems on the Internet concerning promoting is meant to assist you market product and services to sell and deliver completely on the Internet. Therefore, if your business is that that have not nonetheless taken maximum advantage of web technology to plug the professional services, you are considered to be behind the times, and missing out on huge opportunities. Each business is designed to grow in profits but having the right Web Selling Strategy is simply as important as a business plan. The Internet today is flooded with options and opinions to change a surviving business to a thriving one and a mean business to a dynamic one and the simplest business to a higher one. Web selling could be a thriving risk for the business person. They will comfortably and reliably market their products through the Internet. People worldwide can gain access to get products and services from the businesses through this medium of marketing. Conjointly known as I-selling, internet selling, on-line marketing or eMarketing they supply significantly lower costs for the distribution of information and media to a worldwide audience at just a click of a button. Most well-liked and trusted by thousands of folks who have appreciated its technique may be a fitting example of how well it works for each the buyer and therefore the company. This kind of internet selling optimizes interactive ness both in providing instant feedback and reponse which is their distinctive quality. They gain kudos for possessing digital customer information and electronic customer relationship management systems in their field of work. Another well known type of promoting...
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