Legal Marketing: How To Define Your Points Of Differentiation

You can’t be successful at legal marketing and business development without answering one question: What makes you different? With 1,084,504 lawyers in this country, it’s important to identify exactly what makes you stand out from the crowd. The first exercise I go through with new clients is to sit down and take inventory of what I like to call their “points of differentiation,” those little things that make the difference in day-to-day business and keep clients happy (as well as attract new clients!). But how to identify them? Here are a few ideas… Listen To Your Clients. No one knows you better than your clients. Call three long-term clients and ask them what they like most about your relationship and the work that you do for them. Listening to their feedback can help you realize what they truly value about your practice. Get detailed statements and ask for examples to help you better understand. Stick To Three Once you’ve made a list of the things you think make you different, narrow them down to the top three and reevaluate them. Make sure they’re strong enough to be the basis of your future marketing efforts. Be Creative. Lots of attorneys return calls promptly, but you may have a “2-hour” rule (as my friend Joe Gagliardo does over at Laner Muchin in Chicago), where all clients receive a phone or email response within that time frame. All attorneys are experienced in their field; you may have specific expertise in your clients’ industries. Example: an aviation attorney who was previously a pilot or worked for an airline. That sets you apart. Ask...

Telemarketing Lists – Power Of Marketing

Many new products and services are getting launched every day in the market across the globe by different companies. The truth is that most of these products are going unnoticed by the public and finally vanish from the business sector. Among them some of the products will be really useful to the mankind. These situations are mainly due to the failure that is happening in the initial planning. Planning is very essential before the launch of every product. This is mainly done in order to schedule each and every step and also to adopt proper marketing technique in order to popularize the product to the society. You may not know clearly about your potential customers for the products and services. Your marketing technique must reach the appropriate number of people in order to be successful in the venture. In other words, you should adopt some means by which your products will reach the potential customers. It is obvious that sometimes only the high class society will buy your products and also there are possibilities for other classes of society to purchase your products. This is mainly because of the increasing purchasing tendency of man. You might be launching your product by conducting a function in your premise by inviting all the respected dignitaries. This is not enough to get good publicity. There should be some means by which you should directly approach the public. Telemarketing is a common technique adopted by most of the firms now days to inform about the new products and services. People are almost used to this method and most of them consider this as...

A Couple Of Examples Of Online Marketing Software Programs

Everyone seems to be interested in building their own website these days. This is because, more and more people begin to learn, that having a website is one of the popular ways of earning extra surge of income on the web. However, having just a website is not going to do you any good, unless people will be viewing it. In other words, having your own site is not the only thing involved in earning money online. It actually involves a lot of things, and some of the things you need to get more familiar about are online marketing software programs. As the name connotes, these types of software programs will help you in marketing your website. Therefore, it will deal with making use of internet marketing strategies, and a couple of examples of these strategies would be article marketing and email marketing. In making use of articles and emails to promote your products or services, you do not want everything done manually, since it is going to require a lot of your time, which you do not have. This is the reason why you need to have certain types of software programs, so that you will be able to automate most of the activities you need to do for your website. Keep in mind that the aim of these internet marketing strategies is to gain more people to visit your site. This is called the volume of internet traffic; and without it, your website would be useless, no matter how nice, beautiful, or high-tech you have created it. With article marketing, you need to write a good number...

Delivering Value With Search Engine Marketing & Web Analytics

In today’s difficult economic environment it is critical for businesses to show the value of their marketing effort in hopes to avoid drastic budget cuts and staff reductions. Marketers must continue to deliver measurable marketing programs and demonstrate how these programs support the business objectives. It is not enough to simply show the return-on-investment, but also to communicate what marketing programs work and key findings to establish internal best practices or benchmarks. In search engine marketing (SEM), there are a number of methods and approaches to help businesses deliver the value of SEM. Search Engine Marketing refers to both organic and paid search marketing. Paid Search Marketing (Pay-per-Click) refers to search engine results that are determined by the amount a business pays to appear in sponsorship banners or placement at the top of search engine pages such as Google, MSN, or Yahoo. Search Engine Optimization (SEO) is the process of adjusting web content, design structure, indexing, descriptive tags, and page titles to gain higher placement in the search engine results. Search Engine Optimization (organic) is a non paying tactic utilized to attract more visitors to your website. In addition, web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage. How can SEM & Web Analytics help your business? Through SEM & Web Analytics, businesses can control cost, target demographics, testing advertisements, improve web traffic, and unite the results to establish metrics or best practices. For example, a local business could use pay-per-click advertising to target a 15 mile radius, manage the daily expense, and increase traffic to your...

Hotel Email Marketing

Email marketing is considered as one of the most effective ways of reaching your existing and potential clients in a personalized manner. Since this is the era of digital communication email marketing is just the right kind of solution you want for your hospitality business as more and more people are now doing majority of their travel planning and booking through online means. Reaching the comfort of their homes or to their office desk, email marketing and campaigns can reach a large number of people at the most affordable prices irrespective of the geographical boundaries. It can easily be used as a strategic tool for direct response and branding campaign. With this tool you can create a brand awareness of your latest happenings, schemes, events, prices and almost anything about your business directly to your customers. With various other benefits of email marketing this tool is always a profitable way of marketing your products and services. Benefits of Email Marketing: The cost involved in the entire campaign is relatively quite lower and affordable than regular mail system. Email marketing increases the chance of immediate response as it links directly to the website. This in turn increases the chances of more visits through mails converting into plausible interaction. This is again relatively quite a faster way of creating and implementing a whole strategy than regular mail. It gives the ease of personalizing. It is easier to personalize an email than other mediums thus the convenience. Pioneer Internet Marketing has comprehensive experience in developing and successfully implementing various email marketing campaigns in the hospitality industry. We have helped our customers through...
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