Finding the Right Store Fixtures to Define Your Brand

When it comes to retailing product, your store’s “brand” is just as important as the product you are selling and the store fixtures you choose are an important part of developing that brand image. When a customer walks into your store they form an impression about what your brand is before they even view a particular item. Your color scheme, décor, and store fixtures all play a role in developing your brand image along with the cleanliness of the store and the helpfulness of your employees. However, the visual image is what makes that all-important first impression. Your store fixtures dictate how your items will be displayed and viewed by your customers. You want to choose fixtures that have the right finish and the right style to compliment your merchandise, although, you want the merchandise to be noticed by the customer and not the fixtures themselves. For this reason, acrylic fixtures are often used allowing the merchandise to be noticed while the fixture itself goes virtually unseen. Tubular metal garment racks achieve almost the same result, because the rack itself is quite minimal the clothing stands out. Tubular racks are a great choice for creating your brand, especially when they are tiered and the first hanger on each arm displays a complete, fully accessorized outfit. This shows the customer what your brand is and helps them find coordinating pieces that look good together. Doing this tends to result in higher per ticket sales and better accessory percentages as it encourages customers to purchase the complete look. Also, having several tubular racks in the front of the store will help...

Legal Marketing: How To Define Your Points Of Differentiation

You can’t be successful at legal marketing and business development without answering one question: What makes you different? With 1,084,504 lawyers in this country, it’s important to identify exactly what makes you stand out from the crowd. The first exercise I go through with new clients is to sit down and take inventory of what I like to call their “points of differentiation,” those little things that make the difference in day-to-day business and keep clients happy (as well as attract new clients!). But how to identify them? Here are a few ideas… Listen To Your Clients. No one knows you better than your clients. Call three long-term clients and ask them what they like most about your relationship and the work that you do for them. Listening to their feedback can help you realize what they truly value about your practice. Get detailed statements and ask for examples to help you better understand. Stick To Three Once you’ve made a list of the things you think make you different, narrow them down to the top three and reevaluate them. Make sure they’re strong enough to be the basis of your future marketing efforts. Be Creative. Lots of attorneys return calls promptly, but you may have a “2-hour” rule (as my friend Joe Gagliardo does over at Laner Muchin in Chicago), where all clients receive a phone or email response within that time frame. All attorneys are experienced in their field; you may have specific expertise in your clients’ industries. Example: an aviation attorney who was previously a pilot or worked for an airline. That sets you apart. Ask...

Does The Person You Were In The Past Define You Now?

I was riding with my oldest son the other night after his basketball game.  He stated that when he is around anyone from his earlier school years somehow he always reverts to his old shy self.  He was a very shy person when he was younger and he is consciously working on being more of an extrovert.  My son is engaging on his own personal development without being aware of what he is really doing. He made me think about what I have done in the past that I have allowed to define me.  I have always worked under the guise of a salaried manager in a retail or restaurant establishment.  The desire to step out and become an entrepreneur has always been inside of me but I never allowed it to come to light.  The fact that was who you were in the past does not mean that you have to continue to be that same person. The people who knew me as a salaried manager might have difficulties in viewing my new role as a true entrepreneur.  As a salaried manager I knew exactly how much I was getting paid every two weeks.  The mentality that I had was being certain and predictable in my actions on a daily basis. As an entrepreneur I have to put myself in a total different role of uncertainty and unpredictability.  The only thing that you can predict is that if you don’t do income generating activities on a daily basis you will not succeed. We must not let people from the past determine who we become in the future.  These...

Major decisions could define Eagles’ offseason

Eagles players were as dejected and upset as you might expect following their wild-card playoff loss to Green Bay. Despite being angry, wide receiver DeSean Jackson was able to put things somewhat in perspective, saying that the team did more than a lot of people expected — true — and that as long as Michael Vick and the band are kept together, next season could be even more prosperous, where to buy Cheap NFL Jerseys? maybe ujersy is a good choice. It could be, if it finds ways to overcome what seem to be consistent issues. The Eagles have been defeated in the first round of the playoffs the past two seasons — and previous years — for the same shortcomings: flaws along the offensive line, vulnerability against the run and players not making plays in the clutch. This offseason doesn’t figure to be as eventful as the last two, when quarterback Donovan McNabb was traded and fixtures Brian Dawkins and Brian Westbrook departed via free agency, but these are the Eagles, so some form of drama is on the horizon. 1. Could both QBs return? Though Vick is a free agent, no team, including the Eagles, will sign him until a new Collective Bargaining Agreement is reached — and who knows when that will be. Teams want to know what the salary cap will be and if the Franchise Tag will be back. Once that is figured out, it is hard to imagine the Eagles not re-signing him. The haggling point could be the terms. Philadelphia might not offer him a lengthy deal, whereas another team desperate for...

The Define of a Team Building Event

Planning could be a terribly necessary part of a team building event. Without a solid logistical and educational arrange, a company sponsored game might simply turn into a wacky, improvisational comedy show. Designing a team building event involves making a subject and purpose, structuring and strategically organising the activities and making ready for the presentation. The Planning Stages Just how concerned should your coming up with be? It depends on how well you would like the activities to travel! If it’s a terribly necessary occasion, perhaps even a conference sponsored by the company, then any unique activities ought to be well organised or perhaps rehearsed if presentation is required. Initial coming up with should cover the creative and educational aspects of the team building event. Clear goals ought to be emphasised and instructions must be clear therefore that the entire team will understand what’s expected of them. Any games or role playing activities should be analysed to make sure that they work the occasion and have sensible value. Whereas professionalism can not be displaced, remember to conjointly create the activities fun. Even a workshop activity or a cluster discussion ought to be enjoyable to the team and feature some colourful and enthusiastic commentary. As a team builder, or what might be known as a trainer or manager of a team, you need to become an educator to your members and become a source of credibility and authority. An efficient team builder uses many totally different techniques from different professions. Additionally to a coach, a team builder acts as a parent, a psychologist, a trainer, an instructor, a guru and...
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