Google’s Solution To Businesses

Most people would never think of conducting bad business to produce poor online reviews and chatter to generate more backlinks. I never have, but I guess if you weren’t worried about sacrificing your personal integrity as well as your business’, the plan might have been effective. Until now… It is the natural tendency of most people to take the time to place a formal complaint about a business when they have been mistreated. Sure, they might verbally express their satisfaction with a business’ exceptional service, but they usually don’t go the extra mile and publish these thoughts. A New York Times story describing a woman who was terribly mistreated by a company that sells discount designer sunglasses, sheds light on businesses that use negative online publicity to improve their organic search engine rankings. This company consistently treated customers so poorly that the police even became involved, but the negative online chatter surrounding the company skyrocketed their site to the first page on Google. After reading the story, Google immediately gathered a team to address this type of link building strategy. They brainstormed a multitude of potential solutions including: * Blocking offenders * Using sentiment analysis to turn negative comments about a company into negative “votes” * Improving the sentiment analysis system to account for the negative comments * Listing negative comments for merchants next to their results in Google However, the first solution would not solve the problem for every offender using this type of strategy; the second solution could not properly attribute negative “votes” from large publications like The New York Times that simply mention the business; the...

MARKETING AGENCIES-OFFERING TURNKEY SOLUTIONS TO BUSINESSES

Marketing or public relation agencies focus on identifying and communicating a company’s ‘universe of value,’ which goes far beyond a product or expertise offering.  It incorporates all facets of the business that deliver value to stakeholders.  When communicated constantly across all touch points, this ‘universe of value’ becomes a key business differentiator and driver. Finding the right Marketing Agency in Miami, Ft. Lauderdale Marketing Agency, and Ft. Lauderdale Marketing Firm is a complex job as they do not usually provide clients with an integrated marketing approach. The outburst of print and online media has augmented the power of the written (and spoken) word. Developing appealing content and controlling the messages are more important than ever before in business-to-business communications. Marketing agencies in Miami bank on their profound experience in understanding how communicating the right words and the right message in the right media can build the business. They design and execute strategic marketing public relations programs that produce considerable results. Their tailored integrated programs and campaigns offer strategies and deliverables to meet each client challenge. The creative services of the marketing agencies in Miami and ft. Lauderdale complement their public relations, branding, and web-based work by helping to communicate key messages in novel and unique ways. Whether through a commercial, sales presentation tool, or trade show campaign, their creative services facilitate the clients draw, and keep, the attention of key decision-makers. Their integrated marketing campaigns and programs incorporate visual and language identity development, messaging hierarchy and credible content creation, as well as influencing latest and traditional media channels to most efficiently reach the clients’ key stakeholders. These marketing agencies...
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