How many email addresses do you need on your email list to be effective? Even if you only have 30 or 40 email addresses, you can start building revenue from an effective email marketing program.

One place to start is with the stacks of business cards you have sitting around your desk. Each card typically represents someone you’ve met through the course of business. Sometimes the meeting is quick and forgettable, and other times, you may feel there is a spark between the two of you…some possibility of a productive business relationship.

But, it happens to everyone…you get back to the office with great intentions that you’ll follow up, and the day-to-day activity of your business takes over. Most if us simply have a tough time following up with all those connections like we wish we would.

Stay in touch with these connections through your email marketing campaigns. Your monthly (or weekly) newsletter can remind your business community of your unique value and keep you ‘top-of-mind’.

Inevitably, someone will say to me, “Wait, these people aren’t really prospects, they’re just other business owners or professionals in my community or in my industry. I don’t want to ‘sell’ to them in an email”. Agreed, you probably don’t want to sell to anyone in an email. Your message in your email communication is not “BUY, BUY, BUY”, but instead, “Here’s how I help my clients….”or “Here’s why you can trust me…”. Those other business owners and professionals are your referral network, so choosing to stay ‘top-of-mind’ with them and educating them on your value is not only appropriate, it’s smart marketing.

The second inevitable question I get is, “Well, I didn’t ask these people to join my email list. Should I really just start sending them emails?” Well, since you’ve met these folks before and (most importantly), you’re using an email delivery system that allow one-click opt outs, many people do choose to add them without complaints or concerns. However, if you’d like, you can resolve the issue by sending the individual an invitation. For example, they would receive an email from you that might read something like this:

“Dear Bob, “It was terrific meeting you at the Chamber of Commerce meeting. I think there’s a great opportunity for us to develop our business relationship together and I’m looking forward to continuing to learn more about you and your business.” “I publish a monthly newsletter for my clients and referral partners to share information about how I can help GreenTown residents with their insurance needs. I’m hoping you’ll allow me to send you a copy each month. Of course, I want to make sure I have your authorization; if I do, please just click here so I can include you when I mail the next edition.” “Again, I’m looking forward to connecting again in the near future.”

By allowing the individual to click on the link you provide, they have the ability to decide for themselves whether or not to receive your newsletter, with very little hassle on their part (just a click!). Sending regular newsletters is easier and simpler than you may think. An automated and integrated online marketing program allows you to transform stacks of business cards into clients and profits.

Do you have a huge stack of business cards and hundreds of names in your address book, but can’t quite figure out how to turn those relationships into revenue? Learn more by visiting and remember to claim all the small business marketing freebies, including the audio training “How to Build New Customers and Drive Big Profits Without Spending a Fortune” and the special report “75 Strategies for High Impact Marketing for your Business”

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