By using a combination of SEO, search engine optimization, and social media marketing, a marketer’s product/service can be promoted in many various, and thus gain the attention of numerous more potential clientele. But, the question is, how?
One way to explain this technique of using both search engine optimization and social marketing is with an example. So, take Oprah as the example. SEO wise, potential clientele know Oprah; by knowing Oprah, potential clientele know when and how to tune into her show. So, potential clientele have been told by commercials how to find Oprah whenever they are watching television just as search engines tell users how to find other marketers-both are search engine optimization, in essence. The next step is social media marketing. A good example, keeping consistent with the Oprah example, is Oprah’s book club campaign. When Oprah promotes a book to be read, she does it through an engaging network. Online, there are book club forums, and search engine optimization for the keywords “Oprah’s book club” themselves. So, by engaging with the potential clientele through the television, as well as the studio audience, there is some sort of relationship. This relationship is a reference the SMM, social media marketing, tactic of promoting a product and/or service of a vendor.
Because of how Oprah interacts with communities, she deploys SMM. So, traffic, networking and thus conversations, and general attention forms toward the specified product/service that is advertised. This way, participation increases; the more participation, the stronger user to user connection gets. These indirect connections for a company is becoming more and more of a necessity because of how keen the eyes of users are when interacting with a professional promoter working for the marketer. In other words, a man in a suit telling potential clientele is less effective than on client, through word of mouth, promoting a product and/or service to potential clientele.
So, blogging, networking, chatting, video and/or photo sharing, and other indirect business tactics are becoming more and more popular because they are getting more and more effective, and the more effective it becomes, the more dependent marketers become on such tactics.