There are many marketing strategies including networking, TV advertising and search engine marketing today Im going to explain why search engine marketing is the best one.
1.Book advertising such as Yellow Pages book is now an online site.
Today book advertising such as Yellow Pages have shifted their focus to online and they use Google to increase their website traffic via organic and paid adverting. I have many times seen their ad on Google, Yahoo and Bing. Simply not many people are using the good old book any more. If you look at this book over the last ten years you will see that this book is becoming smaller and smaller due to lack of advertising. I have listed my business on this book and I have not received any enquiry from this source yet.
2.Yellow page website and the book contain smaller amount information about your business.
The yellow page website and the yellow page book contain small amount of information about your business unless you pay excess amount of fees to add more information about your business. Therefore the visitors of Yellow Pages website click on website link to read more about the business in order to establish credibility. Therefore visitors will use Google or yahoo directly and search for the business that they look and read more information such as testimonial, review, cost and capabilities. Your website can contain information
3.Search Engine traffic is from legitimate visitors
What drive the growth of business is simply demands and the more demand the more you sell. The search engine traffic is from qualified visitors who genuinely looking for products or services. Your website will be available on demand 24/7 globally. Therefore there is a demand on your business and the search engine will supply this demand.
I finally say that search engine marketing is very important due to supply and demand and the change in human habits.
Principal of Search Engine Pro
The leading marketing agency for Search Engine Marketing, SEO Services, & Internet Marketing Sydney