Preparing for a new website So you’re ready to take your business to the next level. You have thought about it for many months and now you’re finally ready. You want to have a website built and you are ready to get started – Are you TRULY prepared?

Start building your Advertising and Marketing Beast If you have a basic strategy in mind and an idea of what you want your website to do, then you are well on your way. However, if you do not have an idea but you’re positive you are ready to build a website – be prepared and know what to expect when you finally sit down to talk with your web developer.

You Should Know Your Business Sounds simple doesn’t it?

Of course you know your business, why else would you want to have a website built?

Surprisingly enough, many business owners want a website but they have no idea of what they want the website to say. It’s not uncommon for business owners to have a basic vision of what their site is going to be like and yet, they still have no idea of what the website should say or do. If you fall into this category, keep reading – there is a light at the end of the tunnel.

Content, Content, And More Content! If you have ever heard the phrase “Content Is King,” that’s because content is what makes your website marketable to search engines. Without lots of content, your website better be the next YouTube or Facebook. Niche websites that are so popular do not need to have a lot of content because of their sheer popularity. Since you probably are not building the next YouTube or Facebook, let’s go back to focusing on your content. Without quality content, search engine optimization can be very difficult.

Hire a Copywriter or Become One! It’s easy to hire a copywriter to come up with verbiage for your website but it also costs more money. Building content is time consuming to research what you do and write about it. Either way, nobody is going to know your business the way YOU DO so the best advice is to do your homework, take your time to think out your game plan, and put togther a list of what you provide to your clients. The biggest mistake you can make is to leave it all in the hands of someone who doesn’t know your business the way you do. Most Internet marketing companies have a copywriter on board who can help you along the way. Just make sure you are proactive with your website. Otherwise, you could lose out to your competition because your content is lacking!

Plan Your Content and WORK with your Developer A good web development company will work with you and your content. Keep in mind, web designers might not know your business but they will learn a lot about it while building your site. Good developers will always have suggestions on making your website an online marketing machine, so try to be as flexible as possible with your content. Your content will play the major role in helping your SEO specialist market your website to achieve good rankings. The more content you can provide, the easier it will be for both parties and it will also shorten the time period it takes to build your website.

Darren E
Modern Media Studios
Internet Marketing & Web Design

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