Most telemarketers would agree that cold calling customers can be a very exhausting ordeal. There are times that they would reach interested customers, other times they wont. And it gets even harder if theyre involved in software telemarketing.
Really, marketing in the software industry can often be a cut-throat race. If you are a telemarketer who looks for IT firms to do business with, then you might be in for a surprise when you find out just how many of you are after the same thing. And if thats not enough, the contact list youre probably holding right now may not produce the IT B2B leads you are looking for.
In this case, why not reduce the bother and get an updated and accurate contact list of prospects? You could always get one from a reputable – business database company. These people are the best when it comes to this line of work. They spend a lot of their time and energy compiling data of various businesses so that a telemarketer like you can use it for your job. Think about it. All the information you need easily available at reasonable prices.
Once you have a good contact list, gone will be the days of difficulty. You wont have to worry about reaching the wrong customers. Also, with pertinent company information right at your fingertips, you can personalize, develop, and adapt your calling script to suit the needs of your target market. And you wont have to worry about dialing a number and find out too late thats in the Do Not Call registry already. Business database providers go to great lengths just to make sure that it doesnt happen. And in case the list you got is a tad out-dated, these guys will be more than happy to replace it at no extra cost for you.
These days, one needs to be at the top of his telemarketing game. If he doesnt, sooner or later hes going to end up at the bottom rung. At worst, he might just end up eating his competitors dust. Dont let that happen to you. Bring out all the best of your abilities. Polish your soft skills well. Learn your sales pitch by heart. Keep yourself abreast with the latest trends in software telemarketing. And dont forget to keep an updated contact list of potential customers handy.
You never know just how useful it can be. Its possible that with it, those first calls of yours might just translate into a viable software leads. Its all for the better of you, right? More IT B2B leads would translate into more sales and appointment setting, which would translate into better performance for you. Better performance would naturally translate into more opportunities for you. Just look at the possibilities that it opens up. There are so many things that can happen for you. All that can be yours just by using a good list of prospects.
So take your time and think things over before you act. An old saying is to be slow but sure. Its not referring to the actual call. You have to make lots of it fast. It refers to the careful planning of the entire telemarketing campaign itself. Consider the things you need to consider in this business. And try including a business database provider into the list. With a contact list they can provide, you can be sure that the prospective firms youre going to call are the right ones. And you can also be sure that the sales pitch youll be throwing at them is precisely what they want to hear from you. Come on, give it a shot and youll see for it yourself.
Alice Clark is a sales and marketing consultant specializing in business contact database management. Alice invites you to visit http://www.contactdb.com/ to learn more about business contact lists and databases.