There are two situations in which one needs a professional web design; one is when the performance of the current website is not up to mark and the other when a business wants a new identity in the virtual world of the internet. In both these cases the designer as well as the website owner needs to think from the viewer’s point of view as well from the search engine’s perspective.
Let us first consider the viewer’s perspective:
For this, the first thing that you have to do is study yourself and your business. When you click on any website how much time do you devote to know the details? What features of the website attract you the most? Do you like the structured and rigid conventional way of accessing the web page with the information you want? Or do you prefer to be on the page of your choices through a link directly on the home page? These questions are focused around the user friendliness of the website.
Those people that buy products or services though the internet, usually run short of time and hardly have more than 60 seconds to spare for any website. This means any website has around only 10 to 15 seconds for convincing the visitor. A professional web design makes the navigation very easy for any visitor even if the visitor is visiting the website for the first time.
Studies have proved that in comparison to the text content, the visual content such as images and animations are more effective at converting the visitor into a buyer. In some of the websites the embedding of the images becomes mandatory. With the help of a technically adept professional web design and development company one can get the images embedded in such a way that the downloading speed is hardly affected. The website design and development company should be able to design such a website that is compatible with the most commonly used browsers such as internet explorer and Mozilla Firefox.
Now let us consider the search engine’s perspective:
What is the use of the website that is good looking and appealing but with hardly any visitors? This means that a person needs to click and visit the website to be influenced by the content of the website. This implies that the number of clicks (usually known as traffic) needs to be maximized for optimizing the utility of the website. Some of the most common strategies of search engine optimization include use of key words, keyword phrases, incoming links, outgoing links, regular updating of the website, fast downloading, and navigational ease. The website design needs to consider these issues in the initial stages of website development.
It is always better to avail the services of professional web design and Development Company to optimize the utility and revenue generation from a website.
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