I am going to relate to you a strategy which you may implement to accomplish three objectives important to “milking” the most profit you can get from your eBay auctions.
First – Figure out the highest amount your product is most likely to fetch. Second – Double the quantity of views your auction will receive. Third – Instantly attract zealous customers to look at your auctions.
Allow me to give you an example of how I use “Instant Page Views” strategy to accomplish these objectives. Once I show you how it is accomplished, you can be able to easily incorporate this ingenuous strategy throughout your own eBay auctions.
I ran an auction for a “Deni Scoop-Factory Soft Serve Automatic Ice Cream Maker + FREE Extra Speedee-Freeze Canister.” It was a nice little homemade ice cream maker.
I relisted this little gem because I listed it for auction previously without success. When I first ran the auction, I opened it with a beginning bid of $ 0.99. I prefer to open my auctions with a modest opening bid to get the most people viewing them, as soon as the listings go live. This auction got loads of interest. By the time it was finally over, my counter said I received one hundred and forty-three hits… really good visibility!
Before I listed the product the first time, I did some probing to find out the amount that a soft serve ice cream maker might go for. This assisted me to come to the conclusion that I should place a reserve price of $ 49.99 in the auction. Whether you use a reserve, or not, you should always utilize an analysis tool to assist you to figure out the way to price the items.
The auction finished with a high bid of $ 42.00, so my reserve price wasn’t reached and I did not sell the product. That didn’t cause me to be particularly unhappy, since one of my aims is always to garner the most hits possible, even taking into account that I don’t sell an item the first try. The more hits I get, the more prospects are likely to see my “About Me” page, which will direct them to my website.
Since the auction did not end in a purchase, I relisted the item. Now, here’s the cool part. Remember, I said the last time I put this product up for auction, it got one hundred and forty-three views? Well, of the total number of people that looked at the auction, 4 people bid on it 23 times… must have been a mini bidding battle going on! Doesn’t it make you wonder if some of those bidders would desire another opportunity at this product? You bet they would. So, being the nice eBayer that I am, I made the decision to tell each of the previous four bidders that the product had been relisted again. Here’s the specific message I sent them:
A few days ago, you placed a bid on an product I auctioned on Ebay. The title was “DENI SCOOP FACTORY SOFT SERVE ICE CREAM MAKER.” The product didn’t sell because the reserve amount wasn’t reached. I made the decision to put the product up for auction again, without a reserve this time. I thought you may be interested in bidding again, since the opening bid is more than fifty dollars below the retail price. You can check it out, along with my other auctions by clicking on the following link, or copying the link and pasting it in your browser.
Please inform me if you have any comments. Good luck bidding!”
Can you understand the method to my craziness? First, by listing the auction with a reserve, I ensured the product wouldn’t be sold for less than I first believed was a respectable price. Second, since my “fair price” was above what the market would bear, I relisted the product, with a beginning bid ($ 39.00) close to the high bid of the first auction ($ 42.00). Third, I got in touch with the previous bidders to let them know the product was up for auction again, ensuring “warm” buyers would help start the auction with a bang. The more interest you can generate for your auctions at the beginning, the more your auctions will be profitable.
To sum up the “Instant Page Views” method:
Step 1 – Do your pricing research.
Step 2 – Start off with a low opening bid, with a reserve amount you deem appropriate, based on your pricing research.
Step 3 – If your product does not sell, list it again.
Step 4 – Contact everyone that made a bid on the first auction for the product.
Step 4 is mostly the heart of the strategy. If you do this one extra step, you will put yourself ahead of ninety-nine percent of the rest of the eBay sellers. It only takes a few minutes to send a quick “courtesy email” to your first set of bidders, but it can pay tremendous dividends. You will immediately have “warm” buyers viewing your auctions and they will already be primed to purchase at a high price. Give it a try for yourself.
Scott Douglas is the founder of Auction Autopilot, where you can receive a Free eBay Secrets Insider Report that will show you how to sell on eBay and make more profit, with less effort. Get it now at: ===> http://www.AuctionAutopilot.com