One common thing among website and business owners is that they all want a good logo design to look unique and cool. However, what we need to discuss here is that who we can actually define a good logo. Does it mean that your logo should be colorful? Does it mean that your logo should have an out of this world kind of image? Or, can a simple logo with only companys name be considered a good logo? This is a mind boggling situation that we can easily find ourselves in if we are ready to create a custom logo design for our business or website.
Now, to answer this question, what we first need to do is to understand that why we need a logo in the first place. What we learn from big and successful companies is that your logo is the most vital piece of design when it comes to creating your brand identity. Thus, it is also known as brand identity design. It should actually build and enhance your corporate image and convey your companys attitude to the viewers successfully. So, when someone will look at your logo, they will understand what your business is about and what your core values are.
Even though it does so much for you, but, realistically, these are just the basic things that we should expect from a logo design. One of the most significant functions of your logo is to win the trust of your market by presenting you as a strong, professional and reliable company. It should also be memorable, so that whenever someone will look at your logo, they will be able to instantly relate it to your company. So, as we can see now, a logo design has a very important role to play in terms of helping you establish and grow your business successfully.
Having said that, we need to look at some of the famous brands and logos and see if a logo can really help with all this. Lets look at the logos of: Nike, IBM, Google, MSN, Target, BMW and Toyota. When you look at one of the logos, do you correctly it relate it to its respective company? Of course, you do. See, this is a clear indication that a logo can make your business memorable as well as look professional, i.e. if designed correctly.
So, how can you design your logo correctly so it will be as good as the logos mentioned above?
Now, we know that a good logo can help you achieve so much (as discussed above). However, one misconception that you may have is that you must create a complicated logo to look big and professional. Well, this perception is totally wrong. A complicated logo will only make your company look complicated. Thus, it is important that you keep your logo design as simple as possible. This way it will be memorable.
So, folks, a good logo help you correctly portray your business and win the trust of your market. So, make sure that your logo can do that.
Claudia Winifred is a Brand Manager and also a content writer. She loves to write content for Logo Design & Website Design Companies.