We wonder how serious people are when it comes to designing their websites. It is said that “build it and they will come” is not applied on the internet but many people really believe the same. We have a look at the sites to look at the sales strategy and we get to see that many people violate the obvious elements of a good website design and its marketing. The main thing is that the designers are not able to find out the way why they do not get sales and target the customers. All you can do is apply some of the tactics to your site, it would take little time and efforts. An about page is a must for the site. You should tell your whole story in a column of your website so that the people get to know who you are and how you have come across this stage. It generates an element of trust in the hearts of the customers, as it exposes the personality, capabilities and knowledge of the company and its owners. Let the visitors know all the contact information of your company. So that the visitors can put up their questions, emails, do phone calls, thus the information should include your name, address and phone number in the web design. Also you can put up your photo to assist familiarity which adds one more link in the ladder of trust.
The headings in the website design should be compelling to gain the interest of the readers. This is your great opportunity to grab the attention of the visitors and incite them to read more. Do not use any flashy font, make it simple. Descriptive and informative words have to be used to capture the attention of the visitors. A compelling headline can bring on instant sales overnight. Meta tags are really important in designing a website, a site having no title and description tag cannot attract the visitors. Each set of page should have it own set of tags, as it focuses one keyword per page. Adding testimonials helps to convince the visitors that the products and services you are providing are genuine. Linking is so much required in getting utmost search engine results and page rank for your site. It requires making new contacts, follow up and updating of your website. We also provide you with the guarantee for the products offered which acts as an extra boost.
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